32 | LUXlife Magazine Best Culinary Woodwork Design Company 2024 – UK Most Innovative Culinary Experience Designers 2024 – UK In today’s hospitality industry, guests expect more than just good food, drinks, and service—they crave unforgettable experiences. Establishments must now go beyond the basics to captivate and engage their patrons. Following their recent success at the Hospitality Awards 2024, we spoke with Founder, CEO, and Head Product Architect, Rob Summer, to discover the company’s innovative approach and future vision. Founded in 2015 by Rob Summer, sOak London was born out of a passion for working with wood and the desire to combine nature with artistic expression to create unique, practical pieces. Initially focused on woodcraft, the atelier soon expanded to include a wider variety of materials, adapting to meet the evolving needs of the hospitality industry. sOak London specialises in creating bespoke, artistic installations that elevate the dining and hospitality experience. Working with luxury restaurants, bars, and hotels, the company designs functional art pieces that serve both practical purposes and act as conversation starters. “From custom bottle displays to intricate bar systems,” says Rob, “we use sustainably sourced materials like rare woods, metals, and ceramics to craft sensory experiences that transform ordinary moments into something extraordinary.” Every piece crafted by sOak London is meticulously designed to ensure that every element—from the choice of materials to the overall concept—is distinct, memorable, and unique. Examples like the iconic Old Fashioned Trolley made for Buffalo Trace at JW Steakhouse show how sOak’s designs are not just about aesthetics but also offer interactive experiences that leave a lasting impression. Client collaboration is key to sOak London’s success. The team works closely with each client to fully understand their goals and bring innovative ideas to life, ensuring the final product perfectly reflects the venue’s identity. By pushing creative boundaries while staying true to the client’s vision, each project is deeply personal and entirely bespoke. The company’s skilled artisans and craftspeople are central to delivering this exceptional service. “At sOak London, our team is at the core of everything we do,” Rob shares. “Our craftspeople are experts in their field, and we ensure they have the skills needed to create pieces that stand out for their innovation and quality.” Since its founding, sOak London has continually evolved its services to meet the changing expectations of clients and guests alike. As the hospitality industry shifts towards more immersive, sustainable, and personalised experiences, guests now desire designs that go beyond functionality to evoke emotion and enhance the atmosphere. “Guests no longer want just practical furniture—they want pieces that contribute to the sensory experience,” Rob explains. Looking ahead, Rob is confident that sOak London will maintain its leadership in the hospitality sector. “For the rest of 2024 and into 2025, we’ll continue to lead by offering unique and immersive experiences,” he concludes. “By staying ahead of trends and consistently pushing creative boundaries, we’ll keep appealing to a diverse range of luxury and ecoconscious clients.” Contact: Rob Summer Email: [email protected] Web Address: https://soaklondon.com/ Oct24183 sOak London
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