Hospitality Awards 2024

Jun22596 6 | LUXlife Magazine Focusing primarily on Tuscany wine tours, Moro Tuscany Tours strives to offer luxury and high-quality experiences that are affordable and unique in equal measure. Selecting only the most boutique wineries and trusted, family-owned partners across its tours, the relaxed and informal nature of these adventures make the company’s clients feel less like travellers and more like locals. Further contributing to this is the fact that only six people are taken per vehicle, moving away from the large crowds usually associated with tourism and ushering in a more tailored and sustainable approach. The intimate nature of these tours ensures that every person on them is given the best service and an attention to detail that is simply not possible in a larger group setting. The result is that every person is given an opportunity to truly absorb the culture and unique beauty of every place that is visited, rather than spending their time shuffling in a big crowd to keep things moving as quickly as possible – one of the pitfalls of being stuck in a large tour group. By offering something innately different from standard commercial tours, Moro Tuscany Tours has positioned itself as the region’s standout tour operator. Overseen by Founder Morad Sanane, the hand-selected individuals comprising the company’s team have been sourced from local five-star hotels or are licensed tour guides, and many of them have degrees in archaeology or history. The commitment to quality service and the leveraging of a deep-rooted knowledge of the Tuscany region is something that starts with Morad himself, whose career before establishing the firm was equally luxurious, working for the likes of Maserati, Ferrari, and premier five-star hotels. On the back of such an esteemed career, Morad knows more than just a thing or two about luxury service, and this knowledge has found its way into every element of Moro Tuscany Tours, beginning with the excellent first impression it leaves. Upon first greeting a guest, their assigned tour guide will make sure that they are comfortable and that any special requests are catered to ahead of time. From here, the day usually starts with fresh Italian barista-style coffee, which the guides order for the group. It is at this point the unique experiences truly begin, and with more than a dozen different options to choose from, there is something for Most Unique Tour Operator 2024 - Tuscany Tuscany is one of central Italy’s most stunning and diverse locations, with so much to see and do across its beautiful landscapes and bustling historical cities. Since there are endless great experiences to be had in this wonderful region, it pays to have a tour guide that is as exemplary as the surroundings, and this is where Moro Tuscany Tours & Travels comes in. Born out of the passion of Founder Morad Sanane, travellers from around the world benefit from these unique tours that take people to amazing destinations – many of which are off the beaten track. everyone to enjoy across these diverse and varied tours. Beginning with the company’s day tours, these usually depart from either Florence or Siena, and locations such as Pisa, San Gimignano, Moterrigoni, and the Chianti Hills are included. The emphasis on luxury Italian wine tours really shines through in these locations, many of which include lunch at premier wineries to celebrate Italian food and drink, which is unequivocally some of the best in the world. Aside from day tours that see discerning travellers taken to a number of brilliant locations throughout the Tuscany region, Moro Tuscany Tours also specialises in shorter tours in Siena, a historical province that offers some of the best of Italian culture, history, food, and wine all rolled into one spectacular destination. Over tours that last a few hours, travellers will be afforded the opportunity to revel in the delights of the region’s namesake city, enjoying such views as the Cathedral of Siena and the Piazza Salimbeni square. Siena is home to many unique locations, but one of the most impressive is its medieval cave, which dates all the way back to the ancient Etruscan civilisation. Morad boasts: “We are one of few agencies that have access to a private underground medieval cave in Siena dating back to 600 BC, where we host exclusive wine tastings.” Awaiting inside the cave is a one-of-a-kind tasting experience that encompasses many of the region’s best wines, as well as a selection of local Pecorino cheese. The best way to explore this cave is on Moro Tuscany Tours’ ‘Chianti Wine Tour & Siena Medieval Cave’ experience. A similar thread of luxury runs throughout all of the company’s Tuscany tours, but nowhere is its commitment to lavish experiences better on display than in its ‘VIP Chianti Dinner’ package. Limited to four people, this exclusive event in the heart of the region begins by being picked up by a private driver, who takes the group on a scenic route across this picture-perfect landscape complete with views of the setting sun. After soaking up this awe-inspiring sight, the driver heads through a forest to a secret restaurant location. Located in a property that dates all the way back to the Renaissance period, the dining experience patrons are afforded includes appetisers, mains/steaks, desserts, a Chianti Classico bottle of wine between two, the local liquor amaro, water, and coffee – all as part of the price. With

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