LUX Hotel & Spa Awards 2016

http://lux.acquisition-intl.com/ 12 LUX - Hotel & Spa Awards 2016 Spa of the Year 2016 - Chiswick & St Albans “Overall, as a business we are very up to date with the latest technology, as this helps us to ensure that clients receive the services which meet the demands of their busy, modern lifestyles. We have a good front of house system which also houses a CRM (Customer Relationship Management) tool, as well as utilising social media and website technology, which is key to ensuring guests are always up to date with the latest developments and new treatments at the Cove Spa.” Looking to the future, Krupesh talks us through the firm’s plans for growth and expansion at it seeks to build upon its current success. “Ultimately, our firm is constantly evolving and strategic expansion is our focus moving forward as we look to bring a Cove Spa, and its high quality services, to cities across the UK. The Cove Spa has carved out a niche for itself in the market and our ambitions are to continue serving our customers with the first class results driven treatments we do today.” Multi-award winning Cove Spa is renowned for its personalised and cutting edge service, which, as Krupesh outlines, revolves around exceeding client’s expectations. “Our philosophy, which is at the heart of our organisation, is that exceeding the expectations of our customers is crucial, and this is very important to each and every one of us here at Cove Spa. We are specialists in advanced skincare and relaxing holistic therapies which is true to the Cove Spa’s theme of rejuvenation and revitalisation. This philosophy and our determination to live by this and our values, which are all customer-centric, is what sets our business apart from other spas in the area. “Another key differentiator is that the directors of our business are consistently benchmarking our performance with the industry and looking at ways of evolving treatments to keep ahead of the competition. Within the wider industry we have noticed has that the aesthetic or medi-spa concept has taken the market by storm over the last few years, however we have noticed that The Cove Spa continues to exceed the expectations of its customers through the advance treatments, products and therapies it offers in skincare, body and beauty.” The firm’s staff are vital to the success of the Cove Spa, as Krupesh explains as he describes how the spa’s team work to ensure every visitor has a truly enjoyable experience from the moment they walk through the door. “When a guest first arrives at the Cove Spa they receive a smile and warm welcome, which we believe makes all the difference. As such we pay a lot of focus on being attentive to customers, and of course the ambience and décor (lighting, aromas, music etc) make an impact too. All of these aspects combine to ensure that everyone who visits the Cove Spa has a relaxing and rejuvenating experience. “Our staff have a crucial role to play in achieving this, and as such we place a lot of emphasis on our team development, from the point of induction through to on the job and external, professional, training with key product houses. It is through this rigorous focus that we are able to keep our team highly skilled and motivated, therefore happy customers.” Being such a popular spa, thanks to its quality service and relaxing ambiance, has made repeat bookings common. Krupesh describes how the Cove Spa has adapted around this change in order to ensure that it continues to meet client’s needs. “Recently we have noticed that customers are less likely to secure a future appointment before they leave the premises now as they have the luxury of using The Cove Spa’s online booking system or mobile app to do this with ease, at their convenience. Our online bookings have gone up significantly over the last year or two thanks to the introduction of this innovative technology. The Cove Spa is an establishment which specialises in results driven skincare, relaxing holistic therapies and industry leading beauty treatments. We invited Krupesh Patel to provide us with an absorbing insight into the firm’s work and how its client focused approach has helped it to achieve its current success. HO160015 Company: The Cove Spa Email: [email protected] Web Address: www.thecovespa.co.uk Spa of the Year 2016 - Chiswick