LUX Hotel & Spa Awards 2016

http://lux.acquisition-intl.com/ 18 LUX - Hotel & Spa Awards 2016 Best Luxury Hotel & Restaurant 2016 - Birmingham Established by Helena and Andy Hogarths, Hogarths Hotels has grown from a six-bedroom Bed-and- Breakfast into a 49-bedroom hotel, which offers the very best in hospitality. Named in 2015 as a Silver Star Hotel, Hogarths is now a growing luxury hotel brand that is investing into its portfolio, and fast becoming one of the most popular start up hotel brands in the Midlands. Steven talks us through the firm’s approach to excellence and how this is key to the hotel’s success so far. “The main focus of our hotel is firstly employing the best people, training them and developing them to be professional hotel keepers. Our guests are key so everything we do is to ensure we give them an unrivalled experience. We are a genuine team, who only want guests to like us and become part of our fan club. “This client focused approach starts from the moment guests arrive. We talk and listen to our guests because fundamentally we are not sales people, but more problem solvers. Guests can always come to us with a request and it is our responsibility to find a product or service that suit the needs of the client and to deliver 100% of the time. Genuine people make our business and we have staff members from every walk of life, who work as a family to make sure every guest who enters our hotels feel like they have arrived home.” Best Luxury Hotel & Restaurant 2016 - Birmingham Hogarths Hotels are an independent family business that has been in operation for over 12 years. We invited Steven Quick to talk us through this fine establishment and provide a fascinating glimpse into the secrets behind its success. HS160073 Company: Hogarths Hotels Name: Steven Quick Email: steven.quick@ hogarths.co.uk Phone: 01564 779988 Web Address: www.hogarths.co.uk Address: Four Ashes Road Dorridge, Solihull, UK, B93 8qe Hogarths Within the hotel sector currently, there is always a high rate of competition which may come from budget brands or competitors trying to undercut each other. Steven talks us through how Hogarths is dedicated to providing a quality service in order to stay ahead of its competitors. “Hogarths Hotel is always striving for excellence in order to maintain its strong position within the market. We have invested over the past few years to ensure the hotel is one of the best in the Midlands, from our furnishings that are bespoke designs for the hotel, to the outside award winning grounds, to our resorted moat and lake side venues. The hotel offers an award winning restaurant and is famous for afternoon teas and we are proud to work with local suppliers to deliver the very best in produce. We employ a team that is dedicated to ensuring our hotels look and feel comfortable and are always set to the highest standard, a large maintenance team to ensure the ship runs well, and a front of house team who deliver at the highest level. We continually invest in our hotel and ensure each part of it looks as good today as it did when we first opened.” Staff are always an important component to any hotel and Hogarths is no different as Steven expresses. “Our team are dedicated to working for us, looking after our guests and determining the future of Hogarths. Training and coaching is key to keeping the team up to date with customer trends, but most of all, it is mutual respect which helps to play a part in the success of the business.” Looking to the future, Steven outlines the hotel’s plans to expand and develop alongside the ever evolving hospitality industry. “Within the industry currently we are still seeing the growth of the budget brands in the hotel market, this will continue for a while. What is encouraging is that the privately owned hotel sector is growing and some of the best hotels now in the UK are independent and now part of a large chain or investment group. “Guests expectations are always changing, however the need for luxury and relaxation is ever present and as such, we aim to always provide an atmosphere of calmness and indulgence. We stay one step ahead by providing unrivalled service to our guests with a personal approach. Hotels over the years have not really changed that much, and it is all about creating a home away from home, where everything works, and you can get a great night’s sleep, excellent food and some much needed relaxation. “Specifically with regards to our hotel, we have just finished a £3-million-pound refurbishment of our stone manor hotel and soon will start a multi-million- pound investment in a new spa at Solihull. As well as this we are always on the lookout for the next hotel and to grow the group, and are excited for the opportunities the coming years will bring.”