LUX Hotel & Spa Awards 2016

http://lux.acquisition-intl.com/ 34 LUX - Hotel & Spa Awards 2016 LUX Beauty Salon of the Year 2016 - Crystal Palace Based in the heart of Crystal Palace, Revitalize gives clients the chance to enjoy a wide pool of luxury beauty and spa treatments in a warm, relaxed environment. Founded in September 2009 by Mel hume, the salon has gone from strength to strength. The treatments on offer include facials, eye lash extensions, massages, spray tanning, waxing and threading, manicures, pedicures and more. Mel tells us about her experience in the industry and what has made her salon a success. “I have been part of the Industry for 13 years. Before Revitalize, I had previously been working in another salon so had a small clientele base to open up with. I do my job with a lot of passion. To me the beauty industry is everything.” The majority of her clients are based in the local area, with about 90% of my clientele all come from word of mouth. The client experience is the most important aspect to the beauty salon. Mel explains how she makes every client feel relaxed and welcome in her premises. “Firstly, I always smile! I do it because I want to help others and make them feel better, my job is a lot like psychology too. Revitalize is a little bit of a getaway for people to come to and relax. We make every single thing about the experience about the client. Clients say that they are love coming here and it’s a relaxing environment. They find us very professional, but also friendly so they get the best of both worlds. When I’m with a client, we just make it all about them.” Revitalize has ensured all staff members are aware of the company’s standards and aims, which goes LUX Beauty Salon of the Year 2016 - Crystal Palace Company: Revitalize Beauty Salon Email: revitalize.mel@ hotmail.co.uk Website: www.revitalize-beauty.com Address: 14 Church Road Crystal Palace, London SE19 2ET HS160083 a long way to maintain success and a healthy client base, as Mel describes. “I’m very, very particular in who I employ. For a small salon, my standards are very high. So one of my staff has been with me for five years, and another has only been with us for a few months. But, both, were trained by me and both work very well. My staff are very popular with clients.” With any business, Revitalize has had to adapt to changes in the industry. Mel has witnessed an increase in popularity for treatments, especially with men. Also, the latest technology in the industry has helped to enhance the client experience and made Revitalize stand apart from other salons in the area. “The industry has changed so much health wise. I would probably say there are a lot more male clients. People are taking more care of themselves, a lot more than they were a few years ago. You’ve got a lot more people eating better, going to the gym more, so they’re looking after their skin and hair better. “Every year, I get a new type of technology in – sometimes twice a year depending on what is needed. I do a lot of research to see what a lot of other beauty salons in the area don’t have. If I think the technology is going to do well in the area, and the people need and want it, then I look into which one is best to invest in. We’ve invested in IPL laser removal and the caci facial, which is a non-surgical facelift. The caci facial is my biggest ongoing treatment; the industry for non-surgical facelifts is massive at the moment. That’s what sets my salon apart from a lot of others. Revitalize hope to grow their existing business over the next year which will give clients more opportunities for treatments. “We are having a refurbishment done in October which will create extra rooms. I’ve taken on extra staff and there’s not enough space so we need to cater for extra clients. I see the business progressing from there. I’m hoping within a year; we can move into premises which are a lot bigger if it comes available. “Financially, I could open other outlets but I love my job so much and I do it with passion, I wouldn’t be able to give clients the best experience if I have too many premises. I’m happy putting my energy into one salon. I work sometimes ridiculous hours but I do it because I love it.” It seems the atmosphere which Mel has created and the strong relationship with her clients has been a key aspect to the success of Revitalize. “A lot of people say that they don’t need some treatments doing this week but they come to the salon just to see us sometimes, which is nice. We are very friendly. I always give home care advise to my clients as much as possible, as everyone isn’t always aware on how important some routines can be. It has a lot to do with our personalities as well. which I think makes the client want to come back. I feel so honoured to be nominated.” Revitalize Beauty Salon Revitalize Beauty Salon is a unique establishment which has served the Crystal Palace area for seven years, offering the perfect atmosphere for clients to relax and indulge in a vast selection of beauty treatments.