LUX July 2017

LUX - July 2017 21 A Firm Seal of Approval Established in 1995, The Tassos Group is a family owned and operated business offering a wide range of olives, olive oils and gourmet and artisanal Greek foods. The Tassos Group develops and imports natural and organic Greek Food. In association with their Greek manufacturing partners, their production of olive oils, olives, spreads, marmalade and of late Greek wines, are all produced under strict adherence to environmental sustainability and ancient processes to preserve the greatest taste and most intense antioxidant levels. The Tassos family ethical approach is embodied in every step from the tree to the store shelf. The family values and dignity are personified in all their products. The company’s products are brought about through the company’s core values; education, honesty and dedication. Chronopoulos outlines how these values have guided the company success: “Our guiding principals have helped shape the Tassos® brand, from its creation to the present day. We hold our products out to be of artisan, handcrafted quality or better, aesthetically pleasing and a catalyst for putting your life’s poetry into motion. Over the years, we have noticed that the customers we serve share our values; that Tassos’ customers live with a friendly and adventurous spirit, are without pretension, yet still demand the highest standards of quality and sophistication. As such we always aim to offer them the products which will fulfill their needs and provide them with the most delicious, fresh foods possible.” Today, fueled by that same sense of imagination and adventure, the Tassos family has created a solid infrastructure for the sourcing, production and distribution of Tassos® products from the Mediterranean to points around the globe. They have developed strong domestic and international alliances, through customer-centric principals. Becoming a premier brand of uncompromising quality at affordable prices is based on: staying in touch with their humble beginnings and mission; and always being focused on quality; and being dedicated to providing the very best to their discerning clients. Chronopoulos states, “To ensure quality, Tassos® Olive Oils are estate bottled and never blended. They are 100% Cretan Olive Oils. Pressed from the carefully handpicked, unripe Koroneiki olives on the island of Crete, every bottle of olive oil is rich in flavour, the deepest green in colour and full of aroma. It takes five Kilos of premium Koroneiki olives to create every litre of Tassos® Olive Oil, ensuring purity and a rich flavour. These are just some of the characteristics why the Tassos® Peza Olive Oil carries the European Union seal of Protected Designated Origin (P.D.O). Just like there is champagne and everything else is sparkling wine, there is Tassos® Peza, and everything else is simply Olive Oil.” “If it carries the Tassos seal, then it is, quite frankly, the best the world has to offer. The Tassos Group’s clients include large retailers, including the worldwide US military commissaries. Since our clients demand the very best, which is more than just deliciousness in a lovely vessel.” Chronopoulos stresses that his company’s behaviors as the largest importer of Greek packaged goods have environmental and social impacts. “We are good stewards of our international position and staying faithful to the commitment to promote respect for our human and natural resources. Here at The Tassos Group, we are innovators in the industry. From the way we treat our employees, partners and customers, we can design and develop above and beyond our competitors. We deeply care about our most precious assets---our people, loyalty and mutual respect.” Even though The Tassos Group is a comparatively young business, the firm have grown to be the largest exporter of olive based products from Greece, serving customers across the North Americas (U.S., Canada, Mexico), Central America, Europe and Asia. The firm has ambitious plans for 2017, including completing the construction of their first production facility in the USA so that they can provide faster fulfillment to their customers. Award winning olive and olive oil, the Tassos® brand has received many prestigious gold medals in the US, Europe and Latin America for the quality and design of their products. We interviewed the firm’s CEO and Founder, Tassos F. Chronopoulos, to find out more about how the firm successfully provides both delicious and healthy products. A Firm Seal of Approval Company: The Tassos Group, LLC. Name: Tassos F Chronopoulos Web Address: www.tassos.com