74 | LUXlife Magazine Autumn 2025 | 15 “Family, Friends, and the Finer Things” Delivering a luxury lifestyle to a myriad of clients, Princess Yachts Australia is a provider of premium, luxury yachts. Bestowed with the prestigious title of Best Luxury Yacht Distributor 2025 – Australia in our Leaders in Luxury Awards 2025, Princess Yachts Australia’s dedication continues to earn a place in the spotlight. Here we learn more as the company wins another award from us. Not only distributing yachts, Princess Yachts Australia delivers opportunities for enriching lifestyle changes. Committed to only the most prestigious yachts, the company partners with the best of the best in the luxury industry. From Louis Vuitton to Bentley, and Veuve Clicquot, Princess Yachts has built a reputation through longstanding partnerships with big names within the luxury lifestyle sector. Also attending exclusive events like the Sanctuary Cove International Boat Show and the Princess Yachts Owners Rendezvous showcases the lifestyle its clients enjoy. “At Princess Yachts, I see luxury as delivering not only a product of exceptional standard, but also a lifestyle that enriches the lives of our clients.” – Greg Haines, Managing Director. As a globally recognised brand, Princess Yachts Australia stands tall as a suitable choice for adventurous individuals, couples, and families looking for their next era of sophisticated exploration and memory making. Although this multi-award-winning business is a globally renowned brand, its team ensure that their family values and approach as a locally owned business – with a personal touch – continues to keep its clients satisfied and nurtured. Sharing his advice with aspiring and budding luxury companies, Greg commented: “My advice would be to understand that working in the luxury sector is about far more than selling high-value products, it’s about delivering an experience that is flawless from start to finish. Success comes from building genuine relationships, having an eye for detail, and always going the extra mile. You must be adaptable, discreet, and committed to excellence in everything you do. Most importantly, take the time to truly understand your clients – their values, their lifestyle, and their expectations and then find ways to exceed them every single time.” Always innovating and planning new ways, Princess Yachts Australia stays ahead of the curve in its industry. Providing a luxury yacht to a wide variety of high net worth and ultra-high net worth buyers is just one of its goals, with the others centred around its development of strong partnerships and delivering a service that clients will never forget. Greg added: “Luxury is about time well spent and the freedom to enjoy life’s finest moments without compromise. It’s not just about the yacht itself, but the experiences it creates – sharing a sunset with family, exploring new destinations, and knowing every detail has been considered. Luxury is in the craftsmanship you can see and the service you can feel, where quality, comfort, and connection come together seamlessly.” By combining renowned British craftsmanship with innovative onboard technology, Princess Yachts Australia keeps itself head and shoulders above the competition. Fully embracing sustainability developments, in addition to advanced technology and personalised design, the company will continue to meet and exceed its clients’ expectations. Especially in relation to the next generation of luxury yacht buyers, Princess Yachts Australia consistently refines its services and offerings to ensure it is more than relevant but ahead of trends and patterns in its industry. Greg told us: “Through exclusive brand collaborations, award-winning marketing, and premium lifestyle events, we strengthen our position as the leader in luxury yachting. Above all, our focus is on building lasting client relationships, delivering exceptional after-sales care, and curating experiences that reflect the elegance, performance, and innovation synonymous with the Princess name.” The company has received many owner testimonials off the back of its devoted approach to only providing the most prestigious yachts. Jan and Mike Becker (Princess 52 Delta Flyer owners) enthused: “When you buy a Princess, you are welcomed into the family, which means support, care, and being surrounded by passionate people. Greg and Scott have put Princess back on the map in Australia, and Andy knows everything about engineering – we have learnt so much!” Additionally, Steve Wooldridge (Princess V65 Solis owner for 20+ years) said: “We’ve been in the Princess family for 20 years. Quality and craftsmanship, but above all, the service, support, the Princess Yachts Australia service is second to none. this experience was ‘just incredible!’” For the future, Princess Yachts Australia’s team plan to continue contributing to this opulent sector of luxury lifestyle through yacht ownership. This is exactly why we’re so delighted to award the company with its accolade this year. Contact: Greg Haines Company: Princess Yachts Australia Website: https://www.princessyachts.com.au/
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