Leaders in Luxury Awards 2025

82 | LUXlife Magazine 16 | LUXlife Magazine Residential Comfort Meets Refined Luxury Hospitality City travel is changing. Today, guests want more than a place to sleep, seeking comfort and a sense of belonging, even when far from home. The Julius Prague is a luxury establishment striving to meet this shift with a new flavour of hospitality: spacious, residential-style stays paired with thoughtful design and intuitive service. Whether visiting for a weekend or a month, The Julius Prague offers its guests a place to settle in, live well, and experience Prague on their own terms. Following the hotels recent recognition in the Leaders in Luxury Awards 2025, we heard more from Head of Hospitality Martin Švehla. The story of The Julius began in 1862, when Julius Meinl I opened a grocery store in Vienna and laid the foundations for a family legacy built on quality, innovation, and hospitality. Over six generations, the Meinl name became synonymous with refined living across Europe. In 2022, that heritage found a home in The Julius Prague, a contemporary hotel designed for travellers seeking the comfort of home and the elegance of a timeless brand in modern spaces designed for both short and long stays. Unlike traditional hotels, The Julius Prague offers the freedom of apartment-style living, delivered with the exacting standards of a premium hospitality experience. While Prague is a popular tourist destination – renowned for its stunning architecture and vibrant culture – the establishment stands out by offering a new vein of luxury grounded in elegance, contemporaneity, and intimacy. With fully equipped kitchens, living areas, and curated design by Matteo Thun & Partners, its accommodation offers a blend of space, style, and functionality that truly distinguishes The Julius Prague as a leader in luxury. “To us at The Julius Prague, luxury means freedom, comfort, and attention to detail – delivered with sincerity and care,” Martin told us. “It is not about excess, but about feeling truly looked after. It is the quiet confidence of beautiful functional spaces, the ease of thoughtful service, and the freedom to live at your own place – whether staying for one night or one month. Luxury is personal, and we believe it is found in the seamless moments that make you feel at home: relaxed, inspired, and entirely yourself.” Maintaining a luxury status is no easy feat, but The Julius Prague does so by ensuring that it focuses on consistency, craftsmanship, and genuine guest care. Its team is trained to deliver personalised, intuitive service that exceeds expectations, while every space is designed with timeless elegance, comfort, and functionality in mind. By blending heritage with modern amenities, and investing in quality at all levels, The Julius Prague continues to set the benchmark for thoughtful, contemporary luxury. Keeping a close eye on the market is an integral part of leading in luxury, and The Julius Prague has observed a clear industry-wide shift from traditional opulence to more personalised, meaningful experiences. The guests of today value comfort, freedom, and authenticity over formality, with growing expectations around sustainability and wellbeing. These shifts have had a positive impact on The Julius Prague, deepening guest satisfaction, attracting a broader audience, and reinforcing the establishment’s position as a modern, thoughtful luxury brand. In response to these evolving expectations, The Julius Prague is approaching the future with plans for expansion and enhancement. The company is excited to share that The Julius will be expanding beyond Prague, with The Julius Bucharest set to open in 2027. This development marks a significant step in the mission to grow the brand, allowing The Julius to introduce its signature blend of modern luxury, comfort, and thoughtful design to a new city. But that’s not all; named Prague’s Luxury Hotel of the Year 2025, The Julius Prague will continue to refine its offerings. Over the next year, the team will be focused on enhancing how the hotel tailors each stay to individual preferences, striving to make service feel more intuitive, thoughtful, and human. At the same time, The Julius will be making investments into sustainable solutions that will reduce its footprint without compromising comfort or quality for guests. “At The Julius Prague, our goal is to redefine modern luxury through deeper personalisation and a stronger commitment to sustainability,” Martin concluded. “By focusing on what truly matters to today’s guests, we aim to set a new standard for luxury hospitality.” Contact: Martin Švehla Company: The Julius Prague Web Address: www.thejulius.eu Jul25203

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