Marine Tourism 2024 | 11 Founded in 2014 by Lindsay Cannon, a keen wakeboarder and watersports enthusiast, Ultimate Watersports Pty Ltd allows people across Western Australia to partake in adrenaline-pumping watersport activities. Ultimate Watersports today owns the largest selection of watersports activities in one region, delivering 19 different sports across five locations, including Perth, Broome, and Geraldton. Because everybody remembers their first time out on the water, the company strives to make every experience unforgettable, something reflected in the award title it has had bestowed upon it. Best Watersports Experience 2024 – Australia every need to be taken care of. This technology has even found its way into the activities themselves, with jet skis now able to be stopped at the push of a button from a phone. On the back of this, despite Lindsay’s injuries and the economic pressures currently impacting businesses and their customers throughout Australia, Ultimate Watersports has continued to experience a growth increase. Welcoming back many return guests, the team recognise that their commitment to delivering value is working, and they strive to have open dialogue with all customers to ensure that the company is constantly improving, ultimately allowing it to grow, offer more experiences, and welcome even more people to its locations. Making sure that everyone feels welcome is something that Ultimate Watersports is passionate about right across its operation, as seen through its accessible watersports products. Partnering with ATLAS (Access to Leisure and Sport), the company boasts such inclusive equipment as sea scooters, inflatables, and even wheelchair-accessible kayaks, and it has plans to introduce more equipment of this nature to its experiences in the near future. By serving people of all abilities, ages, and backgrounds, Ultimate Watersports Pty Ltd has positioned itself as a friendly and welcoming operator, one that creates lasting relationships built on the cornerstones of trust, safety, and enjoyment. Guaranteeing that every guest is both comfortable and challenged, this is the perfect company to do watersports with, whether that’s hiring a jet ski or a jet pack, going tubing, wakeboarding, or kayaking – or even taking part in exciting flyboarding experiences – in Perth and across Western Australia. “Our beliefs are that our guests are simply friends we have invited down to enjoy some time on the water. We treat them as such and want to make sure they walk away with fun memories, increased belief in their abilities, and with new friends made.” Contact: Lindsay Cannon Company: Ultimate Watersports Pty Ltd Web Address: https://ultimatewatersports.com.au/ rowing up on a farm 75km outside the city of Geraldton, Lindsay Cannon would travel into the centre of town every day for high school. It was during this period of his life that he discovered a love of watersports – following in the footsteps of his father and uncles, all of whom were keen water-skiers, with Lindsay’s father even being a former state champion. Seeking to share this enthusiasm with tourists and the local community alike, Lindsay began work on experiences that would be safe, good value for money, and truly unforgettable. Taking his plan from the idea stage to reality was far from an easy task, and it took more than two years for Lindsay to get the ball rolling. With his commitment outweighing the serious doubts he had about the scope and possibility of the project, Ultimate Watersports finally opened its first location on Boxing Day 2016, growing to four more centres across the next eight years. Every location where the business trades may be staggeringly beautiful, but it is the teams behind these experiences that make them so special. In the past few years in particular, Lindsay’s reliance on his teams has increased considerably, as he was in a car accident in 2022 that left him in a coma and then in hospital for around two months. Thus, staff at Ultimate Watersports were forced to band together to ensure that the business could remain open and operational. This was just the beginning however, with this sense of camaraderie having to continue once Lindsay was out of hospital, given that he has spent the last few years going through physical rehabilitation. As Lindsay balances his time between seeing he that gets better as quickly as possible and keeping his passion project alive, he has invested in an AI-based scaffolding to help keep the business afloat and thriving in our increasingly digital world. From marketing and chatbots to a CRM system, this technology streamlines processes and allows for a guest’s G Oct24219
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