New Year 2019

50 HBW18045 Little Innoscents’ 100% organic, natural baby products, essential oils and home cleaning and laundry selection are Australia’s trusted way to protect delicate skin. To celebrate the firm’s success winning Best Organic Baby Product Provider – Australia in our prestigious 2018 Health Beauty & Wellness Awards we profile it to showcase the secrets behind its success. Founded in 2007, Little Innoscents came about after the Director Antonette Golikidis fell pregnant with her first child Alex. Antonette searched endlessly for baby products that were chemical free and found herself disappointed to find such a limited number of products, which were often difficult to find, too expensive, or offered misleading greenwashing marketing strategies to persuade consumers to buy something that was not what it claimed to be. To fill the gap in the market for natural baby care products that lived up to their claims, Antonette began making the products in her kitchen at home and spent 10 months perfecting the ingredients. She formulated a nappy rash cream, massage lotion, massage oil, body powder, body and hair wash, vapour rub balm and organic soap. The range can also help assist with a wide range of childhood health and skin conditions. As Little Innoscents grew, Antonette began using a Victorian based manufacturing company to create her products and had the product range certified by one of the world’s leading organic certification bodies – Australia Certified Organic (ACO). Antonette is also proud to be on the Committee Board of the BFA Cosmetic Advisory Group. Today, Little Innoscents is stocked in over 300 stores nationwide. It is available at selected health food stores, pharmacies, organic grocers and online. Little Innoscents is also available internationally and being stocked in selected outlets in Dubai, Singapore, Taiwan, and the Philippines. Every Little Innoscents product contains only natural, aromatic botanicals and gentle organic skin care ingredients. Safe, soft and bursting with sweet natural scents, Little Innoscents make baby bath time a pleasure, for both mother and baby. With natural, chemical-free products an increasing focus for consumers, particularly parents, Little Innoscents has a bright and exciting future ahead of it, and Antonette and her team will remain committed to producing new and invigorating products to meet the needs of an even wider array of parents and their little ones over the years to come. Contact: Tania Nunno Address: 17 / 71 Victoria Crescent, Abbotsford, Victoria, 3067, Australia Phone: 003 8399 9419 Website: https://littleinnoscents.com.au/ Pamper Little Innoscents : Natural Products For Little Ones