New Year 2020

52 Sep19416 Most Innovative Pushchair Brand 2019 (UK): iCandy Since the creation of the iCandy brand in 2005, the core principle of innovation and pushing boundaries has never faltered. The team of British designers at the company refuse to accept that what they have is the best they can do, always striving to break through limitations and create pushchairs which exude fashion without compromising on functionality. Parenting shouldn’t have to mean that style goes out the window. Arguably one of the firm’s most iconic pushchairs is the iCandy Peach, offering double functionality on a single footprint without sacrificing the beauty of the product. With clients all over the world ranging from new parents to seasoned veterans, iCandy’s range of products serve every kind of parent whatever their lifestyle might be. Available either through the firm’s online store or more than 140 independent UK retailers including John Lewis and Mothercare, enthusiasm for the product hasn’t waned over the years. In part thanks to it being extremely popular amongst celebrities, influencers and high-net-worth individuals, the firm’s products also suit a myriad of scenarios and situations. From the Designer which has firmly established itself as both a stylistic and technical icon for walking down the high street, to the All-Terrain as a sporting powerhouse engineered to perform in and master the outdoors, there is no shortage of products for every type of parent. Undoubtedly, iCandy’s crowning jewel is the Peach, the world’s definitive luxury single to double pushchair. Famous around the world for its one-handed fold, patented incorporated carrystrap and fashion-forward colours, the Peach is reflective of the firm’s refusal to compromise or accept limitations in pursuit of perfection. Now in its sixth generation, the Peach has reached dizzying heights in setting a new standard for luxury pushchairs, offering more configurations than ever before. With premium fabrics and unrivalled attention to detailing, the iCandy’s latest unveiling looks better than ever. Drawing on more than eighty-five years’ experience creating fashion in London, iCandy is an award- winning company that boasts two separate Queen’s Awards, and a constant desire to push boundaries across design, style and innovation. Discover how this family-run business, now in its fourth generation, is combining effortless design with unmatched British craftsmanship with hugely successful results. However, the innovations aren’t on the surface alone. In the last ten years, the company has worked to incorporate innovative new features such as auto-fold lock, and self-standing fold. More than just another pushchair company, iCandy prides itself on its team of passionate and skilled individuals that have propelled the company into a leading position within the market. A true family unit, everyone is aligned with the goal of wanting to make parents and children’s lives better. As well as the specific departments, staff attend consumer shows throughout Europe to give face-to-face expert advice for parents-to-be about the best pushchair for their needs. As well as the constant development of the luxurious pushchairs that iCandy offer, 2019 has also seen the introduction of matching parenting bag. Mirroring the sophistication of the Peach pushchair, every single detail of the parenting bag has been meticulously pored over and produced to the highest quality, including leatherette trims and quality hardware. The spacious interior is divided to include a changing mat, insulated bottle warmer, and mini clutch bag style with waterproof lining. Zipped front pockets present the perfect place to store everyday essential items for parents out on the go. As timeless and classy as the pushchair itself, the Peach bag is stylish, practical and unisex for parents of all lifestyles. Loved and trusted by parents around the world, it simply doesn’t get better than this for pushchairs and accessories. Fashionable and functional, parent and child can travel in true style with iCandy and their vast collection of luxurious products. Company: iCandy Contact: Naomi Williams Website: https://www.icandyworld.com/uk/en/