30 Nov22083 InnovativeVegan Accessory Brand of theYear 2022 - UK Handbag and accessory company, Vendula London uses vegan leather to produce its quirky and unusual collections. The unique, cruelty-free brand created by founders, Vendula Zemanova and Raymond Lam takes design inspiration from fashion greats such as Vivienne Westwood and Lulu Guinness. With an evergrowing fanbase, the company ships its range of fun collectables all over the world. A chance meeting between Vendula Zemanova and Raymond Lam in 2003 quickly led to an idea for a business that would fill a gap in the fashion market. With most handbags and purses still made of traditional leather, the pair chose to use vegan leather and synthetics to appeal to vegan and animal-friendly consumers, and they’ve not looked back. Starting out as a wholesale brand, Vendula London has expanded into a multichannel B2B and B2C brand. With online sales accounting for around 45% of its business, wholesale brings in 35% of the company’s revenue with the remaining 20% coming from retail sales. With a customer base in more than 12 countries worldwide, Vendula London’s main markets are the UK, Italy, France, Germany, Australia, and Japan. We ask Raymond to tell us about the core values and goals of the brand. He shares, “The goal of our brand has always been to bring smiles to the faces of our customers. We do this by creating perfectly crafted, unique, and fun products using animal-free leather. Our products are British Vegan Society certified. By continuous monitoring and evaluation of our supply chain, we ensure the production process is cruelty-free, environmentally sustainable, and that all workers are paid fairly.” The team at Vendula London are a close-knit bunch. Each team member is crucial to the success of the business. And, as innovation and creativity are fundamental to its success, brainstorming sessions for each new season’s collection involve everyone. Raymond says, “We serve a diverse client base that values the finer details, creativity, and quality of our products. When recruiting for our team we look for individuals who are passionate about what they do. It’s important that the team works well together to deliver outstanding customer service.” The team at Vendula London is always experimenting with new ideas and materials as well as reusing existing materials. Niche collections such as the Vendula Tattoo Studio, Sherlock Detective Agency, and Vendula Ghoulevard feature quirky shopfront handbags and purses and a range of complementary accessories. Vendula London even partnered with the legendary rock band, Queen to produce a range of handbags that include Brian May’s guitar and Roger Taylor’s drum bag (complete with signatures), and Freddie’s yellow jacket. Moving forward, the company has one mission, and that’s to continue delighting its fans. Raymond says, “We’re simply passionate about Vendula London. We have exciting plans to create more awareness around how wonderful vegan handbags can be. We want everyone to know their bag can be cruelty-free, long-lasting, and fashionable without breaking the bank. We love our ever-growing client base and would like to extend our heartfelt thanks to our fans.” To see Vendula London’s products first-hand, why not visit its shop at Gabriel’s Wharf on the Southbank? It features a curated collection of the company’s best-selling ranges. Or for more information, visit the company website. Contact: Raymond Lam Company: Vendula London Limited Web Address: www.vendulalondon.com
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