New Year 2023

7 Oct22464 Charming Flowers, YourWay Bloomsbury Flowers is a dazzling florist with a breathtaking talent. Its’ bespoke bouquets and luscious arrangements come from years of experience in the realm of floristry. Always keeping on top of its game, Bloomsbury Flowers has become a multi-award-winning florist that is extremely passionate and, ultimately, unstoppable. Here we find out more about Bloomsbury Flowers as it wins Wedding Florist of the Year – London. Bloomsbury Flowers was started 28 years ago in the heart of Covent Garden by two former ballet dancers and over this time it developed a loyal following and established itself as one of London’s foremost florists, setting standards for others to reach. Anoma Radkevitch took over ownership of this lovely shop earlier this year and the long established business is continuing to flourish under her guiding hands. She has always had a huge love for flowers and all things natural. She gathered her many years of experience working with flowers slowly as she started out in the industry in a small way whilst still an university student helping out with event floristry in prestigious London venues & overseas. However, this carried on very part time for more than 20 years, even whilst she pursued other ambitions & brought up a family too. Firstly she followed a career in international development, working for various charities, think tanks, the UN & the Commonwealth Secretariat with a focus on sustainable development & gender. And then she discovered her own entrepreneurial streak during a period of more than decade of running her own tea room in Windsor and bringing up four children. With the confidence gleaned from many years in business, in 2016 she took over a florist local to her, and rebranded it to be “Lady Flora”. It thrived throughout the periods of restrictions surrounding the pandemic and won the Prestige Award, Florist of the Year Award – twice! And then in early 2022 Anoma’s varied background & her depth of experience all came together perfectly and she completed the purchase of Bloomsbury Flowers. As Director of both floristry firms now, Anoma says she will always keep the two brand names, Bloomsbury Flowers and Lady Flora, as separate entities but they influence each other’s brilliance. By getting both their names out there, Anoma is slowly building a legacy that will last her lifetime – and beyond. Bloomsbury Flowers is an exquisite example of a florist that goes above and beyond for each of its customers, no matter their budget, occasion, or taste. It is particularly famous for the extravagant & splendid on-stage bouquets it creates for the special occasions and prestigious shows put on by The Royal Ballet and The Royal Opera House & other London theatres. It strives to produce the best of the best as it is now able to present male dancers – as well as female dancers – with lavish gifts of lush flowers that burst with colour and elegance, as thanks for their magnificent performances. However, not only this, it also works with firms, hotels, and other businesses to decorate their venues and breathe an air of elegance into them & it has a thriving wedding side too. So much so, that with the years of experience that Bloomsbury Flowers has, it is no surprise that it has been crowned the Wedding Florist of the Year - London. It works as a preferred supplier to many of London’s most stylish wedding venues and is able to create arrangements that truly represent the union between people, the love that is shared, and the passion of their unity as they embark on one of the biggest journeys of their lives. Setting the scene for an enchanting day or evening, Bloomsbury Flowers creates bouquets and boutonnieres to match, suit any style or theme. The future of Bloomsbury Flowers is bright and beautiful indeed. Its’ success knows no bounds as it continues to reach out to a wider variety of customers. The team of five is expanding. It is developing cutting gardens outside of London and plans to offer floristry classes in different locations and perhaps move to providing a full event service too. Visit its Covent Garden store, or call, to discuss how it can translate your dreams into a reality, no matter the occasion. Contact: Anoma Radkevitch Company: Bloomsbury Flowers Web Address: https://www.bloomsburyflowers.co.uk/ Instagram: https://www.instagram.com/bloomsburyflowerslondon/

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