New Year 2024 | 15 Most Innovative Sustainable Tourism Start-Up 2024 – Ottawa IamaGoodTraveller™ (IAAGT) is the flagship product of Canada’s CRiS Technologies, a federally incorporated web company that operates internationally and is committed to advancing sustainable tourism through its innovative technology. Leveraging these user-friendly tools and platforms to empower both destinations and the companies operating within them, this start-up adds measurable value to locations and also serves as beacon of sustainability, as demonstrated by IAAGT. Housing the IamaGoodTraveller™ Guide, which is currently the only online resource boasting a specialised search engine to highlight the most sustainable travel options across the world, IAAGT is paving the way for a new era of sustainable travel on an international scale. As a result of this, IAAGT boasts the nickname of ‘the good traveller compass’ – given that it guides discerning, environmentally conscious individuals towards making sustainable decisions across their travels, from their transport to their accommodation. As for how the process works, sustainabilitydriven destinations are given a platform to create their own IamaGoodTraveller™ Guide, which is carried out using CRiS Technologies’ Guide Editor tool. This tool has been meticulously designed in order to provide answers to the questions that ‘good’ travellers often have when planning their trips, making their experiences easier and more informed whilst ensuring that destinations are visited by tourists as passionate about preserving their environments as they are. “Using the IAAGT Guide, you gain solicited insights into sustainable options,” explains Cristina Del Favero, one of the co-founders at CRiS Technologies and the key designer of IAAGT. “Destinations are encouraged to design experiences that immerse you in their unique culture and natural beauty, offering a distinct sense of place while contributing to preservation efforts.” She continues, “by prioritising authenticity and sustainability, we strive to ensure that every journey is not only memorable but also meaningful.” Because the most popular booking platforms are commercially driven and contribute to mass tourism, IAAGT is immediately distinguished from its competitors by the fact that it bucks these trends. Paving the way for the sustainable tourism sector – which is itself growing quickly – this is a product that is not only addressing current needs, but also anticipating future ones, bringing together underrepresented, unique destinations with conscientious travellers to create win-win situations that benefit people all over the world. Of course, aside from the much bigger picture, CRiS Technologies recognises that it is the little things that make all the difference when it comes to planning a getaway, and itmore than has these covered, too. From its clean and userfriendly interface to the encompassing insights for every destination that are written and updated by self-appointed representatives, these features have been implemented to deliver the best possible experiences to users, something the team here are incredibly passionate about. “All members of our team are expected to have a genuine appreciation towards positive change and a strong passion for applying their skills – whether in coding, graphic design, or public relations – to advance sustainability. We believe this commitment is essential in fostering a purposeful, engaged team united in their mission.” Given that IAAGT has been in development for five years now (its official launch is pencilled in for February this year), the product’s rollout will reflect the latest developments in this space that have taken place over the past few years. Be it the COVID-19 lockdowns showing nature thriving when humanity temporarily paused, or the impact climate change continues to have – most recently on the wildfires in California – everything points to sustainability being the future of travel, and IAAGT is making this a reality. Ultimately then, IamaGoodTraveller™ is designed for the increasing number of people across Canada and beyond who are adopting sustainable lifestyles, be it changing how they eat, dress, or even commute to work. These individuals are making efforts to live more responsibly every single day, and this platform means yet another element of their lives can be underpinned by this same keen focus on sustainability. Although IAAGT is undoubtedly the main area of focus for CRiS Technologies, it would be amiss not to mention the other services delivered by the company, with these also being anchored to its sustainable focus. From developing custom software for sustainable tourism initiatives to offering data analytics/ insights as well as SEO and digital marketing services to sustainable destinations, this startup is committed to seeing global sustainable goals being achieved sooner rather than later, for which it has won this award. Contact: Cristina Del Favero and Loris Bondio Company: CRiS Technologies Web Address: www.iamagoodtraveller.com
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