16 | LUXlife Magazine Luxury Wellbeing Retreat Helping to Discover the Joy of Living JOALI is a luxury lifestyle brand from the Maldives. Through JOALI BEING, its wellbeing resort, the brand offers transformative experiences by delivering programmes revolving around wellbeing and sustainability, empowering guests to reach inner harmony and foster a deep connection with the world around them. The first dedicated ‘wellbeing island’ in the Philippines, JOALI BEING has been recognised here as the Best Wellbeing Retreat 2024 – Maldives. For some people, luxury is about excess, an excess of material things that are supposed to improve the quality of life. For JOALI however, luxury is an emotion more than anything else – an indescribable feeling that brings with it an overarching sense of wonder. Empowering as many people as possible to enjoy this sensation, JOALI BEING seamlessly brings together four key pillars (mind, skin, microbiome, and energy) to create impactful wellbeing programmes balancing ancient wisdom with modern science. Opting for timeless techniques over temporary trends, JOALI is a brand that recognises that the power of luxury is that it is innate and present all around us – it is just a case of knowing where to look. At JOALI BEING, there are teams of experts helping guests to discover the beauty that is all around, such as Ayurvedic doctors and sound healers. These practitioners are aided in their efforts by such cuttingedge technologies as the D-Wall Intelligent Movement System, ensuring that the best possible results are achieved. Because no two guests are the same, neither are the stays they will enjoy at JOALI BEING, which tailors everything from its bespoke wellbeing consultations to the activities carried out over the course of a stay. Through this approach, the team behind this wellbeing island are able to see that every guest comes to embody JOALI’s motto – ‘Joy of Weightlessness’ – over the course of their stay. Essentially, this means they enjoy a sense of freedom and lightness, having shed the constant stresses of everyday life. “We believe that luxury goes beyond aesthetics and the finest amenities, through to compelling storytelling emanating our soul and transformative journeys curated with the utmost personalisation.” This shift from a more materialistic definition of luxury to the term coming to encapsulate meaningful experiences, particularly concerning travel, is what JOALI is capitalising on. Esin Güral Argat, the founder of the brand, explains: “Today’s guests seek more than opulence; they value authenticity, sustainability, and wellbeing. At JOALI, we’ve embraced this evolution by weaving mindfulness into all of our offerings – from personalised gut health programmes through to immersive experiences.” As the trailblazing JOALI BEING suggests, this is a brand that is no stranger to setting the standard when it comes to this new category of luxury, and it has been raising the bar ever since debuting in 2018 with JOALI MALDIVES, the Maldives’ first art-immersive holiday resort. Following three years later, JOALI BEING served as a yet another leap, but this is just the beginning for Esin and his team, with this pioneer sharing with us plans for the next big project the brand is working on: JOALI Island Homes. Exploring this further, Esin tells us: “The JOALI Island Homes project is a testament to our vision of blending luxury living with holistic wellbeing. These exclusive villas offer not only exquisite design and unrivalled service but also a connection to nature that nurtures the soul.” Those residing in these villas gain automatic access to the wellbeing facilities of JOALI BEING discussed above, as well as the aforementioned ‘four pillars’ programmes and its range of serene spaces for meditation and mindfulness. “This is more than an investment; it’s a lifelong journey of self-discovery and joy, set against the stunning backdrop of Bodufushi Island.” With this exciting investment project in the pipeline and a steadfast dedication to improve the offerings of JOALI BEING to boot, the future is bright for JOALI. For the next five years or so, its focus is grounded in innovation and personalisation, as seen through its plans to introduce more services to boost accessibility. Outside of its solutions, the brand is also seeking to expand the JOALI Sustainability Fund, which supports ecological preservation projects as well as community engagement programmes. Seamlessly blending luxury with sustainability, wellbeing, and community impact, JOALI has received an array of awards and recognitions for its services, and we are immensely proud to add to this ever-growing list by including the brand in this feature. Contact: Esin Güral Argat Web Address: joali.com
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