6 | LUXlife Magazine ORIGINAL BEER SPA was founded in 2013 with the intention of delivering a unique and luxurious wellness experience that celebrates the vibrant Czech beer culture whilst promoting relaxation and rejuvenation. Guided by the core values of authenticity, exceptional quality, and personalised customer service, the spa strives to combine tradition with luxury to offer its clients a distinctive spa experience that effectively balances physical wellness with its ancestral roots. “We were inspired by the desire to offer a wellness experience that highlights Czech cultural heritage while delivering the highest standards of service,” Jaromir tells us. “The luxury sector allows us to blend tradition with sophistication, creating a truly unique offering that resonates with discerning clients worldwide.” What truly makes ORIGINAL BEER SPA stand out in this competitive sector is its innovative approach to wellness that intertwines Czech traditions with modern luxury. Based in Prague, the spa prides itself on offering the world’s first authentic beer spa experience that allows guests to immerse themselves in beer baths, hops saunas, and unlimited beer consumption. Prioritising authenticity, high standards, and personalised services, ORIGINAL BEER SPA ensures that it provides an unforgettable experience. One such example of this is the spa’s standout offering, the signature Beer Bath Experience. Guests relax in warm beer baths that have been infused with natural ingredients such as hops, yeast, and malt, all known for their remarkable therapeutic properties. This treatment, combined with unlimited premium beer in a cosy, private setting, offers an entirely unique and rejuvenating experience. The baths are composed of brewer’s yeast, select varieties of Czech Žatec hops, malt, and beer. The rich hop oils help open pores and enhance overall vitality, whilst the high doses of vitamin B and active enzymes in the brewer’s yeast promote healthy skin regeneration. Renowned for its exceptional results, ORIGINAL BEER SPA has garnered more than 2,000 five-star reviews on Tripadvisor. Making a Splash in the World of Wellness The wellness industry is continually evolving, driven by the public’s rising awareness of the importance of physical and mental health. Consumers are increasingly seeking out unique experiences that contribute towards their wellness journey, often integrating tourism into this journey as new concepts are developed around the world. And what could be a more unique wellness experience than ORIGINAL BEER SPA? This service provider is currently championing the industry with its unique concept that blends tradition with luxury, earning the company a place in the 2025 Leaders in Luxury Awards. We find out more below as we speak with Jaromir Pažout, Founder and CoOwner of the spa. F
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