New Year 2026 | 17 The UK’s Leading Brand for Premium Bathroom Tiles Many companies claim to make luxury simple, but few are guided by this philosophy in every decision they make, as is the case with Design Di Lusso (DDL Tiles), a tiling company based in Watford, England. Founded by its owner – then just 24 years old – in 2011, this family business expanded quickly, opening up a two-floor showroom in Watford in 2022. Named the Best Premium Tiling Brand 2026 – UK as a result of its continuing excellence, we take a closer look at DDL Tiles below. Initially a specialist sourcing service focusing on architects and interior designers, DDL Tiles has been built on technical knowledge and trade-level tiles/products from day one. Even as it pivoted to its current model, this same quality focus remained, and the brand is not one to pile stock in its warehouse – instead importing every order to suit the project, from the same factories and with the same finishes designers use on high-end homes and luxury hotels. The only difference is that it has inserted clear guidance and realistic pricing. This is reflected in DDL Tiles’ mission, which outlines the company’s pledge to offer premium tiles and other such bathroom design solutions without the unnecessary mark-ups long associated with these products. The result is that every space boasting its mark feels actually luxurious – and not just like it was slapped with a ‘luxury’ price tag. Impressively, this is just the beginning when it comes to outlining the factors that set DDL Tiles apart in the industry, with its leading status coming from a set of values that sees it blend honest advice and clear pricing with a commitment not to hard sell. Staff here are not commission-driven sales assistants, they are true product specialists on hand to deliver advice and guidance whenever it is need. Similarly, they only recommend products they would buy themselves, ensuring long-term value rather than just the latest trends. On the back of the above, DDL Tiles has positioned itself as beacon of luxury when it comes to the niche of bathroom tiles, and whether a customer falls in love with its porcelain tiles, floor tiles, or any of the other products provided by the UK’s leading premium tile supplier, they are sure to be satisfied with their purchase. A spokesperson for the brand told us: “We hand-pick ranges from leading factories in Spain and Italy, and if a product doesn’t meet our standards on design, finish, and performance, then we simply don’t offer it.” Another indicator of the brand’s luxury status is its aforementioned showroom, which sees everybody who walks through its doors greeted by a friendly face and a detailed explanation of the products best suited to their needs. This not only includes tiles, but also baths, taps, showers, vanity units, and mirrors. Across this range, it is not about gold taps or brand logos, it is about finding the right items to see that a space brings joy every day – a room that is well thought out, practical, and has a design that does not need shouting about. With luxury having shifted from status and spectacle to durable and low maintenance – porcelain over soft natural stones, for example, DDL Tiles remains at the forefront of the industry, with its range having long focused on timeless, high-performance tiles underpinned by the tailored service that is today a key part of the luxury experience. The brand’s more recent expansion into full bathroom solutions has also helped drive growth, and it is these curated sets that are set to be a key element of DDL Tiles going forwards. “Instead of clients spending weeks trying to align different suppliers, we do the hard work: sourcing full schemes that combine tiles, baths, vanity units, brassware, mirrors, and accessories in matching finishes.” As it works towards new curated bathrooms collections (including sculptural baths, statement mirrors, and wall-hung vanity mirrors) and expanding its portfolio of marble- and metal-effect porcelain tiles, the aim for DDL Tiles remains unchanged: to become the go-to destination for UK homeowners in search of premium tiling and bathroom solutions at an affordable price and delivered with a personal service that is led by experts. Ultimately, whether you go to its luxury tile showroom in Hertfordshire or simply its website listed below, it will soon become clear that DDL Tiles is the premium brand for luxury bathroom tiles in the UK. As a result, it is more than fitting of being recognised as such with both a title and a spot in this feature. Contact: Bhavna Company: DDL Tiles Web Address: https://www.ddl-tiles.com/
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