LUX October 2017

LUX - September 2017 31 A Gift Fit for A Queen A Gift Fit for A Queen Discerning shoppers seeking the ultimate gift this festive season need look no further as the ‘King of Whisky,’ Royal Salute, unveils the latest in a series of annual festive gift packs, available globally from October. Featuring an intricate laser cut lid design and stunning interior print in shades of blue and gold, the exquisite limited edition set houses Royal Salute’s signature rich, round and silky whisky – Royal Salute 21 Year Old, which has been exceptionally crafted and aged for a minimum of 21 years – alongside a miniature version for collectors. Royal Salute was first created as a gift for the Coronation of the Queen in 1953 and gifting has remained at the heart of the brand ever since, with this latest gift pack a fitting tribute to the British monarchy’s royal celebrations and part of the ‘Royal Celebrations at the Palace’ annual series. Created in partnership with esteemed wallpaper designer Angela Groundwater, the stunning limited edition set pays homage to the legendary Regent’s Banquet of 1817, a momentous event held in the Brighton Pavilions in the UK that boasted more than 120 exotic dishes. Royal Salute is a careful blend of malt and grain whiskies – with its youngest blend matured for a minimum of 21 years. Created to mark the coronation of Queen Elizabeth II and the 21 gun salute that honoured her, the brand is steeped in tradition and proud of its royal lineage, but is firmly engaged in the modern world by constantly pushing the art of blending into new, creative and ambitious forms. Royal Salute is deeply involved in polo – the world’s oldest surviving team sport and a game that’s expanding in the modern era. The brand sponsors more than 15 international tournaments from the UK and the USA through Argentina and China to Korea. Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin - plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. This limited edition gift pack was inspired by The Regent’s Banquet, which took place on January 18th, 1817, at the Brighton Pavilion on the south coast of England. The banquet was not simply a meal but in fact theatre, with a cast of 120 dishes. Accompanying the diverse selection of exotic meals and vegetables were jellies and custards dyed with vivid natural colourings – sandalwood for red, saffron for a fiery yellow, and boiled blood for black. Royal Salute Brand Director, Peter Moore, commented: “Christmas and Chinese New Year are times of ultimate celebration and indulgence so we wanted to create a limited edition set that reflected this. What better way to toast the festive season than with Royal Salute 21 Year Old, especially when it comes housed in a gift pack this special. It’s the ultimate gift for whisky aficionados and a unique chance to enjoy this rare and special expression that will no doubt become a cherished collector’s item and live on long after the festive season.” Angela Groundwater added: “The British royal family has a distinct heritage and rich history which provide a wealth of creative inspiration. Together with Royal Salute, I wanted to capture the splendour and magnificence of the Regent’s Banquet with a design reflective of the brand’s time-honoured royal heritage.” Available for a limited time only and just in time for Christmas, the Royal Salute Regent’s Banquet Festive Gift Pack will be available globally from the start of October for a RRP of USD $130. Royal Salute toasts the festive season with exquisite limited edition gift pack “Christmas and Chinese New Year are times of ultimate celebration and indulgence so we wanted to create a limited edition set that reflected this.”