Parent and Baby Awards 2021

www.lux-review.com Page 21 LUX 2021 Parent and Baby Awards Mini-la-Mode was founded by Fee Drummond, whose career in fashion, design and handmade collections spans over a decade. While pregnant with her son and setting up her nursery, she noticed that high-quality handmade baby clothes and bedding with the nostalgia of traditional English style were not easy to find, so she set about creating something herself. Mini-la-Mode Best Artisan Luxury Infant Apparel Brand 2021 – England Sep21010 “I grew up in India with super soft Indian cotton voile quilts and muslins, with hand embroideries and timeless delicate detail – elements which I have worked with for years in fashion, and now that I am a mother, are even more important to me for my baby,” said Fee. “Given that I wasn’t satisfied with what I found out there, and that we have a lot of manufacturing experience, I decided to design and make it myself!” Mini-la-Mode’s baby clothes are made from the highest grade of hand-picked Peruvian Pima cotton available, which is 100% certified for its premium quality. True Pima cotton is an unrivalled soft and silky fabric which is therefore perfect for precious new-born skin. It also allows skin to breathe naturally, which is essential for regulating a baby’s body temperature. Every step of making Mini-la-Mode’s natural Pima cotton babywear incorporates sustainable, eco-ethic and fair trade practices. True Pima cotton is grown at altitude, in the Pima region of the High Andes and is hand-picked rather than machine harvested. It is cultivated on traditional family farms, using ancient, sustainable, organic farming methods which have remained unchanged for hundreds of years, vastly reducing the environmental impact of cotton production. All of Mini-la-Mode’s items are lovingly handmade by traditional artisans in Peru, detailed with beautiful smocking and embroideries that are immaculately hand- stitched. Most of these artisans are women, enabling those with young children to work from home to earn an income of their own. This has been very important during the pandemic. Mini-la-Mode’s nursery and bedding range is made from the softest Indian cotton voile, hand block and screen printed in its workshops in India, where Fee and her family lived and worked, and retained a huge passion for the country’s people and traditions. These traditional hand skills, combined with the company’s modern manufacture processes, are unique, and make its collections what they are. Mini-la-Mode likes to think of its designs as modern day heirlooms to pass down – beautiful things that will last through generations and the test of time, plus a fair bit of washing along the way! Company: Mini-la-Mode Contact: Selina Craig Email: [email protected] Website: https://mini-la-mode.com/