18 | LUXlife Magazine urtledove London began its journey with a modest 12-piece collection and B2C business model. Within a year, after numerous requests from stockists, the business launched its first wholesale collection. In 2018, Turtledove London was honoured by the Independent with the title of Best Sustainable Kidswear Brand. This well-deserved recognition propelled the company forwards. The award-winning brand is now stocked in over 300 stores worldwide and boasts a dedicated following of like-minded customers. 95% of its garments are made from GOTS certified organic cotton. The Global Organic Textile Standard (GOTS) is the leading global textile processing standard for organic fibres which benefits the farmers who grow it and the sensitive skins who wear it. Organic cotton is softer when compared to normal cotton and kinder on all skin types as no harmful chemicals are used. It is also more durable, providing a longer lasting and planet friendly alternative to fast fashion. The remaining clothing in the collection is crafted from eco-friendly and recycled materials, in an effort to save useable fabric from landfill and repurpose it for the new generation. The brand uses a new eco fabric of regenerated nylon for its children’s swimwear, which is UPV 50+ and designed to protect skin from 97.5% of UV rays. Turtledove London uses Azo free dyes which are also kinder to the environment and the wearer. Each garment is also subject to rigorous testing to ensure that it meets safety and quality standards. The company has worked alongside its factories for many years and all manufacturers adhere to an ethical trading standard. Garments are made in Portugal, India, Sri Lanka, and China. All factories are committed members of ETI (ethical trading initiative), hold SA8000 accreditation (Social Accountability Accreditation), or are SEDEX certified. With these practices in place, Turtledove London can ensure good working conditions, fair pay, capped working hours, and a minimum age requirement for workers. With a focus on expanding its product’s lifecycle through thoughtful design, seasonless garments are created to grow with children all year round. Its collection of reversible clothing means less washing required and offers two stylish looks in one. Turtledove London has a lower price range than other competitors selling organic cotton clothing. The company is committed to introducing the benefits of organic cotton to all families to achieve its overarching goal of creating a greener future. Gender-neutral, timeless designs ensure clothing can be passed down to new family arrivals. Turtledove London invests in its fabric so that it will stand the test of time. Its Preloved Campaign allows consumers to purchase and sell Turtledove second-hand garments, rehoming preMost Comfortable Organic Children's Clothing Company 2023 - UK Launched in 2016 as a mindful alternative to the fast fashion industry, Turtledove London is a unisex organic clothing brand that creates comfortable and stylish garments for all ages. Its gender-neutral children’s wear is thoughtfully designed with the planet in mind. Turtledove London believes in delivering its eco-friendly products at an accessible price point because quality, organic clothing shouldn’t have to cost the earth. owned clothing for a reduced price. Year-round favourites ensure that its classic designs never go out of fashion. Turtledove London’s strategy is not to overbuy, believing in offering its quality products from launch date for a reasonable price. From reducing its carbon footprint through conscious supply chain solutions to its planet friendly packaging, Turtledove London trusts in its sustainable business model which is helping to protect the planet for future generations. We are excited to see where Turtledove’s love of design, and vision for the sustainable future of fashion will take them next. Contact Details Contact: Imran Hassan Company: Turtledove London Web Address: https://www.turtledovelondon.com/ T Aug23142
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