24 | LUXlife Magazine Best Breastfeeding & Postpartum Clothing Brand 2023 Life throws up many challenges for parents, postpartum and beyond, but clothing does not have to be one of them. Mad House Mums is a creator of nursing friendly apparel that refuses to compromise on comfort, style, or practicality. Based in Australia, the brand’s original range of clothing prides itself on the quality of its fabrics and designs and are perfect for the everyday, fabulous consumer. We speak here with Taeghan Madden, the driving force and creator of Mad House Mums, who tells us about her commitment to provide accessible clothing to anyone on their postpartum journey. Offering maternity clothes to suit a range of styles, the company aims to make daily life a little easier and help breastfeeding parents transition back to themselves postpartum. Hidden zip technology in all its shirts, sweaters, and dresses ensure maximum ease and discretion when breastfeeding all year round. Mad House Mums is a business built off experience and knowing how parents feel. Its design process is very selective, using only the highest quality of materials and finishes to guarantee longevity and comfort. Great consideration is placed on the zips’ practicality, comfort, and usability. In 2020, Taeghan became pregnant with her first child and began scoping the market for clothing that would make her breastfeeding experience simple, stylish, and fun. Upon diving into the world of breastfeeding and nursing, she quickly discovered that there were no brands on the market that could fill her consumer needs. Met with uncomfortable and restrictive apparel, Taeghan felt she had no choice but to modify regular clothes. This decision led her to begin designing and crafting her own creations. Mad House Mums is excited to share its expansive collection with customers who want to feel like the superstars they truly are. Speaking on the business’s ethos, Taeghan Madden says, “We stand out above our competitors with our quality and design. I am proud to be a part of this company as we make a change in parents’ lives. We support women and parents in a way that other brands don’t and that is through their outfit.” Its wide range of apparel, for individuals or wholesale, includes t-shirts, dresses, sweaters, support tights, and breastfeeding accessories. High-waisted support tights are specially designed to support customers’ post-partum journey with its strong, soft, and breathable fabric. Mad House Mums offers breastfeeding accessories from durable pumps and colostrum expressing kits to lactation massagers and reusable breast pads. The website also boosts thoughtful gift boxes to help prepare your loved one for the next stage of parenthood. The company has several enthusiastic reviews and testimonials from consumers. One reviewer shares, “I have just about bought every item, from the dresses to breastfeeding pyjamas, and absolutely love them all. The quality is amazing. They fit so comfortably and feeding my baby on the go is much easier now. They allow you to feed so much more discreetly. I couldn’t recommend them for nursing clothes enough. Thank you for making such an excellent product.” Mad House Mums has been adapting to online purchasing trends, noticing that spending habits vary greatly depending on the time of year. July proves to be the company’s busiest month whereas Christmas time sees sales decrease as its clientele purchase for their children and family, rather than for themselves. Goals for the remainder of 2023 and 2024 are to double financially with a new, exciting move to a warehouse that will triple the size of the brand’s storage space. Mad House Mums will also be developing a photo shoot location to create content for its website. Every day is different at Mad House Mums, and we will be excited to see what the future has in-store for this innovator of first-class postpartum apparel. Contact Details Contact: Taeghan Madden Company: Mad House Mums Web Address: www.madhousemums.com.au Jul23739
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