6 | LUXlife Magazine Best Maternity Clothing eTailer 2023 - New Zealand Maternity clothing is all about three main qualities – comfort, support, and functionality. As such, Go Mama came to be. Now heralded as New Zealand’s best maternity clothing eTailer, Go Mama has coalesced an expansive catalogue for those looking to maintain their active lifestyle during their maternity journey. Join us as we delve into how Go Mama created a brand filled with love, care, and an avid understanding of the needs of expecting mothers everywhere. Founded by Natalie Pitts, Go Mama was created with one sole mission – to empower pregnant and breastfeeding women through functional, comfortable, supportive, and affordable apparel. Using her own experiences as a mother, Natalie heard the outcry for a brand that both delivered quality products, all whilst uplifting and motivating new and expecting mothers alike. Go Mama stands as a testament to the willpower of a mother wanting to help other women around her, and it’s this characteristic that truly sets it apart as a brand. With a vast range of products – from hoodies, sweatshirts, swimwear, and varying bottoms, to invaluable accessories fit for any active mother’s preference – Go Mama is, by far, the most dependable eTailer when it comes to selection. Every product has been designed with convenience in mind, whether this manifests through its breastfeeding friendly sports bras, or its line of tops that provide much-needed bump support. Each item present on Go Mama’s website has been carefully crafted with the demands of pregnancy and breastfeeding in mind, and the result is a catalogue of high-quality, ecofriendly apparel that has mothers throughout New Zealand talking. Pregnancy and postpartum affects women in a multitude of ways. Just as every person is different, the same can be said for this journey. Natalie experienced this first-hand when expecting both of her children, and recognised that there was a severe lack of resources to uplift and empower women who were potentially struggling during this time in their lives. As such, not only did she create Go Mama to deliver brilliant products to mothers who needed a little extra support, but she founded a platform through which mothers could truly express themselves without shame or judgement. Go Mama represents a safe space for new and expectant mothers, no matter their hardships. In addition, it comes as no surprise to learn that Go Mama not only has the wellbeing of mothers at the forefront of its practises, but is also keenly aware of the impact that it’s having on the environment. We are responsible for the world that our children will grow up in, and Natalie has put every measure in place to ensure that Go Mama has the best possible effect on the ecosystem. Despite being a clothing eTailer, which are often times responsible for a large percentage of wastage and environmental damage, Go Mama adopts a wholly sustainable approach. Be it through the manufacturing process, or through the products themselves, Go Mama demonstrates an acute understanding of how to run a successful business whilst being mindful of the planet in the process. Go Mama is a shining example of how one mother’s determination can result in one of the most revolutionary maternity eTailer brands on New Zealand’s current market. By taking what she has learned from her time as a mother, and adapting it into a means to help other women in the process of staying kind to themselves throughout their maternity journeys, Natalie has set a new standard within the industry that’s sure to influence future maternity products. No woman should have to sacrifice happiness or self-worth during one of the most complicated times of their life, and Go Mama is there to ensure a stability that manifests in the form of fantastic, high-quality maternity products. Company: Go Mama Web Address: https://gomamamaternity.co.nz/
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