10 | LUXlife Magazine Most Innovative Hands-Free Breast Pump Brand 2024 Driven by women, for women, Lacevo is a pioneering femtech solution designed for the modern mother. Founded by working mother of two, Sally Grice, Lacevo is a hands-free, untethered in-bra breast pump that puts mothers first, allowing the seamless blending of motherhood with personal and professional life – because when the mother thrives, so does the baby. We take a closer look at how Lacevo is redefining motherhood. Just two weeks after giving birth, Sally Grice found herself having to return to work – which put a lot of pressure on her breastfeeding and pumping. Struggling with oversupply, she was continually failed by existing pump options. She knew there had to be a better way, so she set about inventing her own. Borne from Sally’s own personal frustrations, the Lacevo breast pumps are innovated with the modern mother in mind. Tested and used by Sally herself, this product is steeped in real-life, first-hand experience and empathy, and it therefore comes with a next-level understanding of maternal needs. Sally says, “Being an Australian western mother based close to our factory and actually breastfeeding whilst developing the breast pump and products we’ve been working on has been a huge advantage to our development. Real life feedback has been integral as we constantly make improvements to build superior products.” Allowing unmatched comfort and mobility, Lacevo breast pumps mean mothers can move freely and comfortably while pumping, allowing discreet breast milk expression, and significantly reducing the physical and emotional strain. Lacevo empowers mothers to go about their day, whether working, driving, or walking, and multitask without compromising their nurturing role. Not only does the practical, hands-free nature of the Lacevo breast pump allow mothers to “get life done”, but it also gives them more time to enjoy those precious moments with their little ones. With hospital grade suction, which can be adjusted according to individual preferences, and state-of-the-art technology including a smart phone app that allows control of the pump, the process is simplified, and mothers are empowered to nurture without restriction and with ease. With a clear display screen, simplified pump operation, and the ability to track milk output, the smart app allows mothers to see where they are in their session. “We design everything with the mother’s convenience first and foremost. We want to make her life easier.” Also available from Lacebo to further enhance the breastfeeding experience is the highly compact and versatile bottle warmer for mothers who are feeding when out and about. Not only is it the smallest and most compact milk warmer on the market, but it fits most bottles and also has ultra-portable USB Type C charging and can rapidly warm 3-7 bottles from a single charge. It even comes with smart safety features in the form of an alert tone for optimal temperature regulation and automatic power-off. The visionary founder of Lacevo, Sally Grice is an entrepreneur who owns and runs her own supply chain management businesses, and at the foundation of her career is 19 years of experience in international trade, product engineering, manufacturing, and distribution. Born in Sydney and raised on Australia’s Gold Coast, Sally went on to become a professional stuntwoman, water-skier, and two-time world champion cable wakeboarder, being the first woman in the world to perform multiple inverted tricks. Now, she has lived in Shenzhen, China for 15 years with her husband and two young daughters, and sits on the board of Directors for Austcham SC (Australian Chamber of Commerce South China) and the Chair of the tech committee. Since its founding, Lacebo has received award recognition in the form of Hands-Free Breast Pump of the Year – Lacevo in the Baby Innovation Awards 2024. Sally is also the founder of Grice Trading International Ltd, RKD Headwear, and The Supply Base, a product development and supply chain management service, for which she was named The Spirit of Australia Business Awards Winner 2023 – Women in Leadership. Now, with its revolutionary product offering, it is extremely evident how Lacevo has come to be recognised as our Most Innovative Hands-Free Breast Pump Brand 2024, and we applaud the company as it continues to enhance the lives of so many breastfeeding women around the world. Company: Lacevo Contact: Sally Grice Website: www.lacevo.com
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