8 | LUXlife Magazine ounder Agnieszka Sawczyn’s journey has taken twists and turns to bring her to where she is today. This German-Polish illustrator and author originally studied architecture and design across Spain, Japan and the USA. Having spent her early career designing kindergartens and schools with a specific focus on stimulating learning environments, it was motherhood which inspired her vision for BABY EYE. The turning point in her career came with the birth of her two children. Observing her often restless daughter calm down while watching highcontrast shadows, she realized babies see differently and began creating contrast books for them. Babies cannot focus their vision and are constantly taking in a blurry, sometimes disorienting world, and that’s why they respond especially well to black, white, and bright primary colours. “Studies conducted by psychologist professor Ilona Kovacs,” writes Agnieszka, “show that the sense of sight develops better as soon as the eyes are exposed to regular optical stimuli. It is therefore extremely important to provide the baby with an environment in which they can develop their eyesight well.” It's with this in mind that BABY EYE books provide a visual anchor and stimulus for babies, which will keep their focus, retain it, and have a calming effect. Books are categorised by age range, suitable for ages from one month and over, providing both high-contrast illustrations and educational content Baby Eye Development Design Company of the Year 2024 – Germany As a baby develops, one of the last senses to mature is their sight. This is precisely the reason that Agnieszka Sawczyn founded BABY EYE, a series of books which offer a calming reading experience tailored to – as the name suggests – the baby’s eye. Parents and experts agree that this proven method reliably calms and engages babies while supporting their development. with fun recurring motifs. Agnieszka draws inspiration from both her extensive travels and studies, including elements of nature, geometry and architecture to create these simple, charming stories and rhymes. Experts attest to the positive reactions of children in response to BABY EYE’s books. One reader explains “as a maternity nurse and speaker, I am often asked by expectant and young parents about my favourite pieces, and the BABY EYE book series is absolutely part of it for me.” An accomplished speech therapist praises the series, saying “I am thrilled with these brilliant baby books, and our five-month-old baby much more.” She goes on to say that she has “used the books in therapies for children with learning and visual impairments” and rounds off her praise with an “absolute recommendation!” BABY EYE aims to support early childhood development through educationally valuable baby books and help parents in fostering their children’s growth. Having achieved recognition in therapeutic, clinical, and educational settings among others, BABY EYE has established itself as a well-crafted and truly beneficial baby book. Contact: Agnieszka Sawczyn Company: BABY EYE Web Address: www.babyeye.de F
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