16 | LUXlife Magazine Best Baby Tracking App 2025 (USA): ParentLove & Customer Service Excellence Award 2025 Like many new parents, Donatella and Anthony found the life-changing transition into parenthood challenging, with the process at times feeling demanding and overwhelming. Donatella had issues with lactation, Anthony was forced to go back to work, and their daughter was suffering with colic. With minimal support available, the couple decided they needed a system to help them stay on track, managing their daughter’s needs whilst also staying sane themselves. Starting with pen and paper, before trying a number of different baby tracker apps to no avail, Anthony had the idea to leverage his background as a software developer to create the baby tracker app that was perfect for them. Anthony’s technical expertise ensured that the app was seamless, and his wife’s experiences provided the basis for features that any parent would want in an app of this kind – a straightforward way to track and share the important activities of their baby, such as feeding and sleeping. “On the surface, this all-in-one app has a simple layout for a fast and easy experience. However, as the parent uses the app, it will evolve to their needs and provide userspecific details and insights.” Discussing these features in more detail, Anthony told us: “The app tracks everything from daily events (such as feedings, changes, and sleeping) to health (supplements and doctor visits) to general baby care (bath time and massage). Each activity has been individually designed to be both useful and functional.” He continued: “All activities are seamlessly shared – in real time – with everyone caring for baby, ensuring the whole family stays in sync.” Outside of the encompassing, activity-specific nature of ParentLove’s reminders, the app also delivers features including interactive charts and graphs designed to help parents visualise and understand their baby’s growth and development. Another of its signature offering is Milk Bank, a built-in breastfeeding tracker helping mothers manage their stashes of frozen milk with maximum effectiveness. “Our unique and sharable sleep timers allow one parent to start a sleep session while another can stop it – ideal while taking turns for an uninterrupted & much deserved rest!” Not only is ParentLove the only app of its kind created by parents for parents, but Donatella is certified as an IBCLC lactation consultant, newborn care specialist, birth doula, sleep and potty trainer, and childbirth educator on top of her experiences as a mom of 2. Her deep and hands-on expertise is reflected in many of the app’s most-loved features. ParentLove is a family affair through and through, as not only are the husband-and-wife team behind it deeply involved, but their young daughter also designed the logo and hand-drawn icons now featured in the app. It is this shared passion that keeps ParentLove reinventing itself as the ultimate supportive companion for new parents, seen through the visual refresh introduced in ParentLove 10. This was the product of eight months spent transforming the app’s interface to boost the user experience. Reinforcing these surface-level changes are major component upgrades carried out behind the scenes, with these ensuring that everything runs smoothly across both the iOS and Android versions of the breastfeeding and baby tracker. These enhancements have resulted in ParentLove maintaining its position as the highrated baby-tracking app across both stores, with thousands of five-star reviews. Preserving this leading status is the main goal of Donatella and Anthony moving forwards, a feat they hope to achieve by implementing AI into ParentLove to keep it as valuable, reliable, affordable, and easy to use as ever. To this end, Anthony shared that ParentLove will continue to grow and introduce new and helpful features, all whilst enhancing the ones already loved by users. Finally, reflecting on these awards the app has received, Anthony explained: “Every day we work hard to improve ParentLove and add more value. We have supported over 100,000 parents to date and love the feedback and gratitude we receive.” It is exactly this kind of dedication that has resulted in ParentLove securing its welldeserved place within our Parent and Baby Awards 2025. Contact: Anthony Company: ParentLove Web Address: https://parentlove.me Email: [email protected] YouTube: www.youtube.com/parentlove When parents Donatella and Anthony created ParentLove, they invented the baby tracking app they wished had existed from the start of their journey into parenthood. Simple and intuitive without losing any of the practical or customisable elements parents expect, ParentLove is designed to keep every parent in sync with the needs of their child – even in the early hours of the morning. To learn more about this acclaimed app, we caught up with co-creator Anthony. ParentLove
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