18 | LUXlife Magazine Pet Retail Business of the Year 2024 East Anglia & LUXlife Excellence Award in Pet Nutrition 2024 - East Anglia Doodledales is an independent, family-owned business located in Old Newton in the beautiful Suffolk countryside. With its suite of holistic products, food, and treats, the pet emporium provides everything a pet could possibly need to live to lead a healthy and fulfilling life. Specialising in natural and speciesappropriate food and accessories, Doodledales tests all its exceptional products on the Doodledales’ furry family to ensure customers receive only the best of the best. All its product ranges are ethically produced, and practical for everyday use, while its accessories are hand selected to guarantee they do not cause fear or pain to customers’ beloved pets. Doodledales stocks a selection of raw food for dogs and cats as well as a complementary range of supplements. Its raw brands include renowned names such as The Dog’s Butcher, Paleo Ridge, Naked Dog, Nutriment, and many more. Doodledales also boasts an array of carefully chosen dry and tinned food and offers samples to its four-legged customers. With an impressive choice of dog treats, the pet emporium selects treats with honest ingredient lists, offering pick & mix natural treats as well as packaged products. The family business caters for a large variety of animals, including dogs, cats, hamsters, rabbits, and more. Doodledales chooses its products carefully, promoting GMO free products and sourcing from the UK as much as possible to reduce carbon emissions. All accessories stocked at Doodledales come from superior brands and include the Perfect Fit harness, Ruffwear, Hurtta, XtraDog, and Chuckit. Doodledales has also developed its own fleece dog wear which can be made to measure for difficult to fit breeds. Jasmine Hall, a delighted customer, says, “Doodledales is an absolutely amazing place with high quality natural dog/cat food and treats at an amazing price. Staff are very friendly and informative, always happy to have a chat and offer help. They also do harness fittings which is fantastic. I wouldn't go anywhere else for my enrichment toys, harnesses, food, and treats.” The Doodledales team prides itself on offering science-backed nutrition and training advice and strives to remain up to date on the latest nutrition and behaviour science. The pet emporium is supported by Vince the Vet, the UK’s leading natural nutrition vet, who is revered for his pioneering work on raw food feeding and supplementation. Doodledales’ experienced team is always happy to talk with customers who know that staff possess the knowledge and expertise to help them find the perfect product. Jessy Chaston, Managing Director at Doodledales, leverages her education in Canine and Feline Nutrition to provide customers with invaluable support. She offers a unique service, formulating meal plans to assist in the treatment of intolerance, allergies, behaviour problems, and general health. Jessy shares, “We pride ourselves on offering the best for the pets even if that includes options that are not out to make us money. We have already done the research so customers can come to us knowing that they will be getting the right products. We stay up to date with the latest nutrition and behaviour science by attending conferences and reading research. We aim to stay ahead of the trend where we can but won't bow to peer pressure over our beliefs.” In addition to its in-store products, Doodledales offers a local delivery with some areas delivered by a 24-hour courier service. The business offers raw food courier delivery across the UK via DHL to ensure that dogs and cats everywhere get the nutrition needed to stay healthy and high energy. As of this year, Doodledales has established a self-service dog wash area which can be booked by owners who wish to groom their dogs without dealing with unnecessary mess. Moving forward, Jessy and her dedicated team are passionate about investing in further innovations to improve pets’ quality of life. In the wake of its win at this year’s prestigious Pet Products and Services Awards, Doodledales is excited to continue providing pets with holistic products to help them lead healthier and happier lives. Contact Details Contact: Jessica Chaston Company: Doodledales Web Address: www.doodledales.co.uk
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