Pet Products & Services Awards 2025 Best Equine Health & Medicine Specialist 2025 (Australia) & Pet Health Pioneer of the Year 2025 – (Australia) Camilla Whishaw (Optim Equine) Through her business, Optim Equine, Camilla Whishaw aims to be an industry leader in equine health services, revolutionising the standard of health care delivered to horses and ponies on a global scale. You would be hard-pressed to find another clinician in the world that takes such a comprehensive approach to equine health. Camilla’s holistic, thorough, and all-encompassing method sets her apart. We caught up with Camilla to learn more about how she achieves optimal health outcomes in her equine patients.
Sofi Parry, Senior Editor Phone: 0203 970 0018 Website: lux-life.digital About the Pet Products & Services Awards 2025 No information contained on or in this website constitutes investment advice or an offer to invest or to provide management services and is subject to correction, completion and amendment without notice. Neither AI nor any of its associated entities are authorised to give financial advice of any nature nor are they regulated by the Financial Services Authority. Prior to making any investment, AI recommends that any prospective investor should consult with its own investment, accounting, legal and tax advisers to evaluate independently the risks, consequences and suitability of that investment. AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility. LUXlife is excited to announce the return of the Pet Products and Services Awards for 2025, an annual celebration of the most outstanding businesses in the global pet industry. This prestigious awards programme shines a spotlight on the creativity, dedication, and ingenuity of companies and individuals working tirelessly to deliver the best possible products and services to pets and owners alike! The global pet services market has seen remarkable growth in recent years and is projected to reach a value of over $350 billion by 2030. The industry encompasses diverse sectors which LUXlife will strive to recognise equally in the awards, highlighting everything from pet food, veterinary care, grooming, accessories, walking and sitting services, and much more! The impressive expansion of the pet products industry has been strongly underpinned by growing consumer demand, as pet ownership continues to rise across the world, and pets are increasingly treated as family members by their owners.
4. Optim Equine: Best Equine Health & Medicine Specialist 2025 - Australia & Pet Health Pioneer of the Year 2025 - Australia 5. Executive Order Doberman: Doberman Breeder of the Year 2025 – USA & Dog Breeding Care & Precision Excellence Award 2025 6. Petrebels: Best Cat Tree Brand 2025 – Europe 8. Hoopo®: Award-Winning Tofu Cat Litter Brand 2025 9. Laelaps-Paris: Best Luxury Dog Accessories Range 2025 – Netherlands 10. Four Paws Training: Best Nationwide Residential Dog Training Service 2025 – UK 11. Nature’s Therapies Animal Behaviour: Best Animal Behaviour Services 2025 – South West England 12. Paws Fur Life: Best Holistic Canine Wellness Provider 2025 – Singapore 13. Swiss Alps Groomer: Best Dog Grooming Salon 2025 – Switzerland 14. Nook on Lyne Labradors: Best Pure-Bred Labrador Breeder 2025 – UK 15. K9 Core: Best Canine Hydrotherapy Specialists 2025 – UK 16. Company: Royal Pets, Hotel and Enrichment: Best Premium Pet Boarding Hotel 2025 - Ontario 17. Company: Irish Equine Centre & Pet Vet Lab: Best Equine & Canine Probiotic Solution 2025 (Republic of Ireland): ProSol & Customer Service Excellence Award 2025 18. Kernow Cat Hotel : Best Luxury Cat Accommodation 2025 – South West England & Pet Care Precision & Dedication Excellence Award 2025 19. Farrell & Sons: Dog Food Manufacturer of the Year 2025 – APAC Contents
4 | LUXlife Magazine amilla Whishaw has certainly made a name for herself when it comes to successfully treating and managing even the most complex of health conditions in both horses and ponies. Her unique skillset and extensive knowledge as an accredited naturopath, nutritionist, herbalist and experienced horsewoman helps her to comprehensively assess and effectively treat challenging conditions in horses. Her profound equine veterinary and pharmaceutical proficiency helps her to seamlessly combine and integrate a natural medicine and conventional veterinary approach to help her equine patients in the very best ways possible. Camilla feels strongly in helping her equine patients by providing relief of presenting clinical signs, whilst ensuring she simultaneously implements safe and effective solutions to address the underlying root causes of health conditions. Additionally, Camilla stresses the importance of implementing preventative health measures to promote the best longterm health in her patients. This unique approach, combined with her internationally recognised success, enables Camilla to challenge the norm and raise the bar of what is deemed possible when it comes to equine health and medicine. Camilla works closely with horse and pony owners, riders, trainers and caretakers globally, providing them with the tools they need to promote the best possible overall health in their horses, without having to rely on a myriad of supplements or depend on pharmaceutical medications in the long run. Camilla acknowledges the life-saving capabilities of conventional drugs, but stresses that they are not without their side effects – some of which can be significant. Camilla explained: “Undesirable consequences of necessary medicines may be subtle and difficult to spot – some may occur with only shortterm use and others require prolonged exposure. Always bear in mind that even the most commonly used, ‘routine’ medications can have profound adverse impacts on a horse’s long-term health.” In order to most effectively help each individual equine patient she sees, Camilla treats every horse and pony as an individual at Optim Equine. She develops comprehensive treatment plans for them based on the information and understanding she gains from conducting a thorough assessment and evaluation. This includes a diet analysis, a full review of their medical history, consideration of all supplements and medications a horse or pony has received, their workload, the environment they are kept in and even considers their unique temperament. With this insight, Camilla is confidently able to deliver safe, effective, natural, and longlasting solutions expertly designed to nurture measurable health, wellbeing and performance improvements. Camilla Whishaw (Optim Equine) Through her business, Optim Equine, Camilla Whishaw aims to be an industry leader in equine health services, revolutionising the standard of health care delivered to horses and ponies on a global scale. You would be hard-pressed to find another clinician in the world that takes such a comprehensive approach to equine health. Camilla’s holistic, thorough, and all-encompassing method sets her apart. We caught up with Camilla to learn more about how she achieves optimal health outcomes in her equine patients. The work Camilla does has been recognised and accredited on an international scale, with an example of this including the peer-reviewed, published research she conducted concerning the successful treatment of complex cases of equine inflammatory bowel disease – specifically lymphocytic plasmacytic enterocolitis (LPE). Horses diagnosed with LPE are generally given a grave prognosis, yet Camilla has successfully treated cases using a combination of herbal medicine, nutraceutical supplementation, dietary intervention, and management strategies. What makes all of this even more impressive is that Optim Equine is largely a one-woman operation, although Camilla is quick to acknowledge that she is supported both by Rodney, her enthusiastic partner who works on the logistics side, and Robyn, a terrific part-time dispensary staff member. Rodney and Robyn usually step in when Camilla is away consulting and treating horses, and the support they provide in keeping the business running seamlessly is invaluable. An undisputed pioneer in everything from horse nutrition to natural equine health, Camilla Whishaw remains committed to sharing her groundbreaking research on an international stage, continuing to help each individual horse she treats and is excited to utilise the new state-ofthe-art equipment she has recently acquired to instantly and accurately assess stallion sperm health parameters. Beyond the above, her plans revolve around her ongoing desire to set the gold standard in equine health and medicine through Optim Equine, an undertaking that has led to her recognition with these two awards. Contact: Camilla Whishaw Company: Optim Equine Web Address: https://optimequine.com/ Facebook: optimequine Instagram: optimequine LinkedIn: camillawhishaw C Apr25234 Best Equine Health & Medicine Specialist 2025 (Australia) & Pet Health Pioneer of the Year 2025 – (Australia)
Pet Products and Services Awards 2025 | 5 Doberman Breeder of the Year 2025 – USA & Dog Breeding Care & Precision Excellence Award 2025 The European Doberman Pinscher stands as a beacon of excellence in the canine world, known worldwide as a powerful and protective companion. The breed boasts elegance and intelligence whilst remaining loving and loyal to its family. Executive Order Doberman is a world-renowned AKC European Doberman Pinscher breeder specialising in high quality puppies from lines of longevity. We spoke to Katherine Thomas below, Owner of Executive Order Doberman, as the business places in the Pets Products and Services Awards 2025. Based in Wichita, Executive Order Doberman is a division of Elite European Canines, a world-class breeding programme dedicated to breeding and raising registered litters of high quality puppies. Since its inception, the company has worked tirelessly to establish itself as a leader in its field, with an exceptional Doberman breeding stock that boasts show and working titles, extensive health testing, and successful careers both in the USA and Europe. “What sets Executive Order Doberman apart from competitors boils down to our commitment to excellence, innovation, and transparency in breeding superior European Doberman Pinschers,” Katherine said. “Through our selective breeding practices and the international showcasing of our dogs, we aim not just to uphold the Doberman breed’s highest standards but to continually enhance its reputation and characteristics worldwide.” Executive Order Doberman shines for its dedicated approach, operating a programme that strictly adheres to International Doberman Club standards. The company selects only champion European Dobermans with notable show and work pedigrees, ensuring offspring that excel in temperament, health, and trainability. This approach has, notably, produced Dobermans that have achieved titles in over 15 countries, thriving in agility, bite protection sports, dock diving, and obedience. From day one, the company’s puppies are raised using Puppy Culture training, a structured programme developed to raise well-adjusted, confident puppies through early socialisation and training techniques. From critical early socialisation to foundational obedience, potty training, and crate training, the puppies benefit from a nurturing environment that sets them on a path to success and ensures their readiness to thrive, whether in sports, the show ring, or as beloved family companions. “At Executive Order Doberman, we continuously strive to be the forefront leaders within the dog breeding industry. Our commitment to excellence is unwavering, focusing on superior breeding practices, unparalleled client service, and fostering the extraordinary potentials of the European Doberman Pinscher.” Executive Order Doberman takes immense pride in the health of its litters. All puppies are provided with age-appropriate vaccination, are microchipped and dewormed, and come with a health certificate guaranteeing them free of illness and congenital defects at the time of purchase. All dogs under the breeder’s care are health tested for a AIS-Apr25145 variety of conditions and diseases, including hip dysplasia, Von Willebrand’s Disease, Wobbler’s Syndrome, and DCM, and undergo yearly Holter and ECHO testing. To further support this commitment, Executive Order Doberman offers a health guarantee for any congenital defects that could surface during the lifetime of the dog, covering anything life threatening or disabling. Executive Order Doberman is the only breeder to offer a five-year DCM health warranty, ensuring the long-term heart health of its dogs. This unparallelled guarantee underscores Executive Order Doberman’s dedication to responsible breeding practices and has earned it the Dog Breeding Care and Precision Excellence Award 2025. Beyond the adoption process, Executive Order Doberman provides ongoing support and transparency to its clientele. Ensuring that puppies adapt smoothly to their new homes while supporting their long-term development is critical for success in this field. Executive Order Doberman strives to positions itself as a constant ally in each client’s journey, offering continued guidance and support whilst connecting owners with trainers and handlers as they begin life with their new puppy. “By choosing Executive Order Doberman, you’re not just getting a pet; you’re becoming part of a legacy. A legacy that proudly stands as the only USA breeder to consistently showcase and triumph in competitions across both the United States and Europe. Our commitment to excellence, both in breeding and in the support of our clients, sets us apart as industry leaders dedicated to the development and success of the European Doberman Pinscher breed.” From its pioneering health warranty to the global success of its puppies, Executive Order Doberman stands out in a saturated industry. Leveraging innovations in health, proven training methods, and an unwavering passion for excellence, the company is worldrenowned for constantly producing topperforming and healthy European Doberman Pinschers. Its dedication to setting new benchmarks in the art of Doberman breeding is exactly why Executive Order Doberman has been rightfully recognised as the USA’s Doberman Breeder of the Year 2025. Contact: Katherine Thomas Company: Executive Order Doberman Web Address: www.eodob.com
6 | LUXlife Magazine “From the beginning, the motto has always been ‘we don’t follow trends – we set trends!’” Established in 2017, Petrebels is an adaptive, dynamic, and, of course, fun cat tree brand which prioritises the happiness and well-being of our furry friends. Co-Owner Dennis Steenbakkers shared: “At Petrebels, we strive to be the best of the best in the pet furniture industry by combining thoughtful design, premium quality, and a deep understanding of cats and their owners. Our mission is to create products that aren't just functional, but that also bring comfort, style, and long-lasting value into every home.” This luxury brand offers purr-fect scratch mats, the very first FunkyRebel-Feather-Cuddle Ball in the world, extra accessories for each of its cat furniture, fur grooming tools, and exclusive fan wear – all in addition to its wide range of premium cat trees, shelves, and scratching barrels. We believe that Petrebels is taking the market by storm for the benefit of cats, and their human family members. They can play, sleep, and explore with Petrebels products, for positive well-being and unique adventures in their home space. In addition to the above, the brand even offers unscented and scented cat litter to provide your pets with the highest quality litter. This works like a charm in any home, keeping your space fresh and your cats healthy. This brand, ‘Dirty Rebels’ is a shining example of Petrebels’ nature as it consistently aims to go against the grain with fresh ideas while it delivers superior cat care products for a diverse range of individuals and their felines. As the company’s name states: the team are indeed PET REBELS, and Petrebels truly lives up to its reputation as a brand going against the ‘norm’ while swimming upstream in a busy sector – setting it apart from the rest. Dennis enthused: “Starting a new brand is always a challenge. The pet industry is over-saturated. There was no need for more cat trees, or so 'they' thought. Petrebels does things their own way. We created a need for high-quality cat trees. How? By listening to cat owners we figured out what they were missing.” “Making cats all over the world happy with cat trees is a feeling, a mission, a life’s work. We love cats and put all our know-how into it.” Providing stylish, best-in-class cat care products, Petrebels continues to elevate our experience of its industry. The quality of its cat trees is Best Cat Tree Brand 2025 – Europe Putting the fun into fundamental cat enrichment, Petrebels is an outstanding and unique business with so much to offer pets and their families. Facilitating the happiness and well-being of cats everywhere across Europe – and beyond – Petrebels is a multi-award-winning cat tree brand truly making waves for the pet product industry. Here we explore its products and passion as it wins yet another award from us at LUXlife.
Pet Products and Services Awards 2025 | 7 100% unmatched, and its team is proud to work in such a dynamic environment where they can bounce ideas off each other, defy the odds of the crowded market, and express their creativity every day. The team also understand cats to a ‘t’, making them the perfect addition to the market. “Each cat is different – some prefer snoring all day and others climb high to keep an eye on the world below them. Of course there are also cats who just really enjoy terrorising the neighborhood. But they all enjoy a nice stretch or scratch. Thus, a safe and stable cat tree is indispensable in your home. Because no cat is alike, we offer a wide range of products with different features and designs, but they all have the same things in common: cat-centric design made by catexperts in the Netherlands and Germany, a stable construction and premium materials,” Dennis expressed. “Because every cat is different, it is of the upmost importance that we collect these reallife experiences from our customers to get the most of our cat trees.” Staying ahead of the curve, Petrebels keeps up-to-date with any developments in the all-important industry. Dennis added: “Trends come and go. This does not always go hand in hand with quality. Instead of participating in trends, Petrebels improves their cat trees based on real-life experience. We stay in close contact with our customers, cat pensions, breeders and the like. We are present at B2C and B2B events and have our own showroom where we keep a tight rope with our customers.” Atop all of this, with Dennis and Yvonne’s rebellious and mischievous cat testing partner, Freddie the Rebel, ensuring that each product is, well, completely up to scratch, the team at Petrebels is confident that they are contributing great things backed by experience and tried-andtested favourites. Bestowed with the title of Best Cat Tree Brand 2025 – Europe, Petrebels has earned itself another spot at the top in our Pet Products and Services Awards. We wish the team a sincere congratulations and all the best as they continually raise the bar for cat products far and wide. In closing, Dennis shared that 2025 is set to bring more cat trees – even better than before – and we’re sure to see Petrebels continue to address the needs of its customers, for happy, healthy, and utterly rebellious cats – and their owners! If you’ve been searching for a high-quality scratching post, or many other fabulous feline products to enrich your cat’s life, take a look at Petrebels’ products today. Contact: Dennis Steenbakkers Company: Petrebels Website: https://www.petrebels.com/en/
8 | LUXlife Magazine Award-Winning Tofu Cat Litter Brand 2025 When design meets sustainability, even the most everyday essentials can become something exceptional. This year, LUXlife Magazine is proud to bestow Hoopo® with its title in our Pet Products and Services Awards 2025 – a testament to the brand’s dedication to refined living for pets and their people. Join us below as we learn more in addition to celebrating Hoopo®’s tremendous success for 2025. Hoopo® is an innovative, luxury brand which makes a huge difference to our feline friend’s daily activities – for a happy, healthy life. It’s a pleasure to explore the company’s offering in this instalment of our Pet Products and Services Awards 2025 as the premium brand continues to elevate people’s, and their pet’s, wellbeing on a day-to-day basis. Hoopo® goes beyond offering products for slow feeding, hydration, and comfort. The brand developed its own Dome Cat Toilet, was the first to launch a wireless water fountain, and is redefining cat care with its gamechanging Tofu litter. In addition to its innovative products, Hoopo® also publishes a magazine that provides insights, inspiration, and practical advice for integrating these designs into everyday life with pets. Based in the Netherlands, Hoopo® has been quietly revolutionising the pet care industry with elegant, minimalist cat accessories that blend seamlessly into the modern home. But beyond its chic cat furniture, and excellent cat care tools, it’s the brand’s innovative Tofu Cat Litter that has truly caught our attention. Available in two premium textures – Tofu Fine and Tofu – this plant-based litter offers a luxurious yet highly practical solution to an age-old pet care dilemma. Designed with both aesthetics and eco-conscious living in mind, Hoopo®’s litter is 100% biodegradable, dustfree, and even flushable – offering a clean, odour-free experience that aligns beautifully with the values of the contemporary household. Made from upcycled food industry byproducts, the litter not only reduces waste but provides a soft, highly absorbent base that clumps effortlessly and neutralises odours naturally. It's gentle on sensitive paws and equally kind to allergy-prone owners, making it a thoughtful choice for modern families with feline companions. What truly sets Hoopo® apart is its ability to turn something as mundane as cat litter into a design-driven, environmentally responsible lifestyle choice. This is pet care reimagined – stylish, sustainable, and surprisingly satisfying. At LUXlife, we recognise and applaud brands that bring luxury to the little moments. Hoopo® does just that, elevating the daily ritual of cat care into a more conscious and aesthetically pleasing experience. It's a well-deserved win – and a brand we’ll be watching closely as it continues to shape the future of sustainable living with pets. Contact: Marcus Steinmann Company: Hoopo® Website: https://www.hoopo.eu/en/ Hoopo®: Elevating Everyday Pet Care
Pet Products and Services Awards 2025 | 9 From premium kibble to top-tier toys, dog owners around the world will agree – when it comes to their precious pups, only the very best will do. Yet, while food and playtime are well catered for, accessories remain an area that is sorely overlooked. Enter Laelaps-Paris, an emerging provider of high-quality dog accessories – each crafted with leather and designed with love. We found out more below, as Laelaps-Paris features in the Pet Products and Services Awards 2025. Best Luxury Dog Accessories Range 2025 – Netherlands new colours each season to ensure that there is a colour combination for everyone. Looking ahead, Laelaps-Paris is excited to introduce a bigger 56-70cm collar for its larger customers, as well as a harness with double buckles that ensures the D-ring is always central in the dog’s back. From its growing product line to its commitment to utilising the very best materials, Laelaps-Paris has quickly established itself as a leader in luxury dog accessories. Filling a widening gap in an essential market for pet owners, the company has provided customers from around the world with the means to walk their dog in style. Not only has this earned the company a stellar reputation, evident through a number of glowing testimonials, but it has also earned Laelaps-Paris the well-deserved title of the Netherland’s Best Luxury Dog Accessories Range 2025. Danuta wrote: “Absolutely amazing service, top-quality product, and stunning packaging! I’d been searching for a collar like this for ages and when it arrived, it completely exceeded my expectations. I’m beyond happy! And above all, Margaretha’s service was truly exceptional – warm, helpful, and thoughtful every step of the way!” While Rene reported: “I am thrilled with the high-class dog accessories from Laelaps-Paris! The quality is exceptional – luxurious, wellcrafted, and durable. My dog looks amazing, and the items are super comfortable. The attention to detail is evident, and the customer service was top-notch. I highly recommend Laelaps-Paris to anyone wanting the best for their pet!” Contact: Margaretha Gerrits Company: Laelaps-Paris Web Address: www.laelaps-paris.com ocated in the Netherlands, Laelaps-Paris specialises in the creation of beautifully crafted, luxurious accessories for dogs that combine elegance with functionality. The company was founded by Margaretha Gerrits, who soon became frustrated by the arduous task of finding the perfect dog accessories for her beloved furry friend. Unable to locate the luxury leather accessories she had been searching for, Margaretha established Laelaps-Paris. Laelaps-Paris is operated upon Margaretha’s strong belief that dog owners should never have to compromise on quality, aesthetics, or functionality. As a devoted dog owner herself, Margaretha has the appropriate knowledge and skillset to excel within this field – building upon her own personal experiences to deliver products that not only look elegant and chic but also meet the needs of each customer and their canine throughout the day. As a result, Laelaps-Paris has developed a comprehensive product line that covers all a dog owner could require – from leather collars and leashes to bag dispensers, treat bags, and even AirTag holders. It is about expressing personality and style for Laelaps-Paris, not just about meeting needs, and so each product is available in a variety of bright and stylish colours to add an additional flair to walks and playtime. All of Laelaps-Paris’s are made to the highest possible quality, in the company’s mission of elevating standards of quality and care on an industrywide level. Its products are made from embossed calf leather, stitched together with water-repellent thread to ensure durability in its designs. The hardware of its accessories is made with stainless steel, coated with PVD coating in a selection of four matte metal finishes. All accessories are edged with gum Arabic, providing the ultimate luxury finish. To remain ahead of the competition, Laelaps-Paris is committed to continually innovating and expanding its offerings, always in alignment with the latest and greatest in canine style. The company aims to routinely update its collection with additional sizes and styles, even introducing L May25032
10 | LUXlife Magazine ased in Derbyshire, Four Paws Training is a subsidiary of Four Paws Walking and Training Ltd and has adopted its parent company’s overarching aim of seeing that owners and their pups live their best lives together. Founder Paul Ives and his team are well aware that, whilst owning and raising a dog is incredibly rewarding, it can often feel overwhelming. Thus, since opening its doors in January 2023, the company has been taking the stress out of dog training, delivering tailored, high-quality programmes through award-winning trainers. In the early days, the company consisted solely of Paul, who juggled multiple clients across the London area. Transformative results and word-of-mouth testimonials have paved the way for expansion over the past two years, and Four Paws Training today boasts the services of eight dedicated and fully qualified trainers working throughout the UK. Whatever the issue, this team will help the dog to overcome it, leaving clients with a happy and obedient pet that integrates seamlessly into the routines of daily family life. As for exactly how the team here fulfil this obligation, they leverage a deep understanding of the unique bond between dogs and humans and deliver a series of premium programmes that consist of positive and effective training methods. To make sure that this fully bespoke training sets off on the right foot, Four Paws Training matches the right dog with the right trainer. All of its trainers are highly experienced and specialise in different breeds and behaviours, making this selection vital in achieving the very best outcomes. Utilising the skills of these insured, esteemed, and knowledgeable professionals, Four Paws Training is delighted to be able to offer a range of programmes spanning everything from two-week basic obedience training for puppies through to three-week advanced board and train, four-week rehabilitation training, and more. Again, the itineraries of these sessions are designed around the specific issues a dog is facing, ensuring they offer value for money that is unrivalled in the UK’s residential dog training market. For the duration of a programme, the dog will live in the home of the trainer – eradicating the need for enclosed and stressful kennels – ensuring they are comfortable and in a familiar home environment. This makes the application of the skills learnt during the training even easier. To guarantee a smooth transition, the final part of the training sees a detailed handover session delivered, where the trainer will offer some final pieces of advice to see that the dog implements all they have learnt to the best of their ability. Best Nationwide Residential Dog Training Service 2025 – UK The UK’s leading residential dog training expert, Four Paws Training delivers bespoke residential training programmes across the nation – with its specialists tackling both breed-specific needs and behavioural issues using their science-backed, results-driven approach. Whether a client needs guidance or support in improving their dog’s socialisation, devising effective toilet-training strategies, or setting boundaries and routines, Paul Ives and his team have the answer. Pick-up and drop-off are both included as a part of the service, and the provision of daily video updates and progress reports through a secure WhatsApp group allow clients to see their dog making these steps firsthand. Since all of these sessions are fully tailored to the specific needs of the pup in question, results can be seen almost immediately, and the refrain from using harsh tactics is reflected in how much the dogs enjoy their time, something that can be seen on their faces and through their behaviours in the videos. As all of the above demonstrates, Four Paws Training is committed to raising the bar and setting the standard for exceptional service in this, a space where there is currently no national regulating bodies operating. It is therefore down to people like Paul and the team here to police this environment themselves, paving the way for all other training companies to follow. This is no easy feat, but the commitment to excellence they share and the ongoing development of a training manual will help to realise this vision. Ultimately, Four Paws Training is a disruptor – a company redefining the UK’s residential dog training market and beyond through a humane, results-driven training philosophy. Countless tail-wagging success stories and industry awards corroborate these claims of being the best, and it is our pleasure to add to this by recognising the company as the Best Nationwide Residential Dog Training Service 2025 – UK. Contact: Paul Ives Company: Four Paws Training Web Address: https://www.fourpawstraining.uk/ B Apr25290
Pet Products and Services Awards 2025 | 11 Best Animal Behaviour Services 2025 – South West England Animal behaviour and training is an essential component of animal care, playing an instrumental role in their health and wellbeing. The goals of working with behaviour or training are diverse but ultimately it enables the animal to learn and adapt to a changing environment, builds up their confidence, creates stronger bonds between the animal and the owner, and reduces unwanted or abnormal behaviour. Based in Devon, Nature’s Therapies Animal Behaviour is a reward based, positive reinforcement animal behaviour and training business recognised for its excellence in the Pet Products and Services Awards 2025. We spoke with Liz Marden below – Owner, Head Behaviourist, Trainer, and Reiki Therapist at Nature’s Therapies Animal Behaviour – to learn more. Nature’s Therapies Animal Behaviour is a reward based animal behaviour and training business dedicated to ensuring that both its animal clients and their owners are supported from all angles – emotionally, mentally, and physically. The business is owned and operated by Liz Marden, a passionate individual who has spent more than 15 years in the industry working alongside a variety of animals, from domestic and farm to exotics and zoo. Today, Liz leads Nature’s Therapies Animal Behaviour as Head Behaviourist, Trainer, and Reiki Therapist. Liz tends to work solely, with the aid of Chief Event Volunteer Suzanne Askham at dog shows and events since 2019, though she is looking forward to welcoming an additional behaviourist to the team in the near future and often is accompanied by students looking for practical experience while completing their behaviour studies. Nature’s Therapies Animal Behaviour is proud to work closely with other pet professionals to ensure a collaborative, holistic approach to supporting the animal and owners. The business offers a comprehensive suite of services specifically tailored to meet the unique needs and behavioural traits of each animal it serves. Covering the areas of Devon and Cornwall in-person and globally online, Nature’s Therapies Animal Behaviour offers animal behaviour consults, behaviour support sessions, 1-2-1 training sessions, and Reiki therapy – for both animals and humans. Alongside this, Nature’s Therapies Animal Behaviour has also developed Pet Training Cue Cards. These cue cards provide users with 28 different training tasks that can be done with their pet, as well as 28 instructional videos that demonstrate each task with a variety of animals. Suitable for all levels, the tasks range from basic obedience to more advanced trick training and are a wonderful blend of energetic and calm movements. This product has proven very successful, enabling clients to continue training sessions upon returning home so that progress is not lost. These can be purchased on Nature’s Therapies Animal Behaviour’s website. Across its services, Nature’s Therapies Animal Behaviour takes immense pride in its approach. Deeply passionate about the animals it serves, the company continually works to ensure that it utilises the very best practices and methodologies in animal behaviour and training. “We strive to work holistically and collaboratively with other professionals to ensure that we are always able to provide innovative and bespoke support to each client,” Liz told us. “We are proud to use only kind, reward-based methods in our work.” Reward based training is a kind and effective approach focused on teaching. Creating an environment where an animal feels safe, supported and motivated to learn. When supporting animals with behaviour issues, behaviourists reflect on the emotional states, Apr25268 physiological processes, learned responses and experiences. While training provides structure and guidance, behaviour is an expression of the animal’s emotional internal state, their welfare and adaptability. The understanding of both training and behaviour using kind, reward based ways reflects today’s latest science and ethical practises which are supported by the RSPCA. Since its establishment, Nature’s Therapies Animal Behaviour has been wholly committed to providing ongoing support to animals and their owners. The business has proven itself to be a key figure in the market, renowned throughout the region for the efficacy of its approach and services. Nature’s Therapies Animal Behaviour has earned a remarkable reputation within its community, demonstrated in its stellar five-star rating across Facebook, Google Reviews, and DogFriendly. Louise reported: “Liz is a very compassionate, caring, and friendly person. Her approach to all things natural, behaviour-based or Reiki is second to none and always professional. Her love for animals is easy to see in her kind and gentle nature. I would highly recommend Liz if you are looking for someone with passion within this industry, at exceptionally competitive rates.” Katie wrote: “I have been lucky enough to work with Liz twice; first for help with our nervous and reactive rescue dog, and more recently when we got a rescue cat. Liz is so knowledgeable, and the wellbeing and best interests of animals are at the heart of her approach. She is insightful, calm, and infinitely reassuring, and provides a clear plan with very helpful advice. My rescue dog is now thriving, and our cat is settling in beautifully – neither of which would have been possible without Liz!” Contact: Liz Marden Company: Nature’s Therapies Animal Behaviour Web Address: www.ntanimalbehaviour.co.uk
12 | LUXlife Magazine Best Holistic Canine Wellness Provider 2025 – Singapore Maintaining your dog’s health requires a holistic approach that combines a number of elements, including healthy nutrition and regular treatments. Balancing it all can be challenging, particularly for new dog owners. Paws Fur Life is a Singapore-based company providing comprehensive canine massage and nutrition programmes to ensure that your dog will live a longer, happier life. We took a closer look at Paws Fur Life below, as the company is named in the Pet Products and Services Awards 2025. Paws Fur Life was founded in 2014 by passionate pet parents Karen Lim and Low Siew Leng, with the aim of providing holistic canine wellness. Their approach blends massage, nutrition and Bach Flower remedies into a comprehensive care system for dogs of all ages. Their journey began with two beloved chihuahuas, Ecco and Fuji. When Fuji suffered a sudden seizure at just eight years old, Karen and Siew Leng started researching furiously on pet health and nutrition. Their search led them to a powerful discovery: the impact of fresh, homemade food and healing touch on a dog’s health and happiness. Within two months of changing their dog’s diet and incorporating daily massage, they saw amazing transformations in their dogs’ health and happiness. This experience taught Karen and Siew Leng the power that fresh wholesome food and regular massage and exercise can have on a canine’s life, and established Paws Fur Life in order to share this newfound knowledge with the world. With Karen operating as Canine Massage Practitioner and Siew Leng as Canine Nutrition Specialist and Bach Foundation Registered Animal Practitioner, Paws Fur Life has developed a holistic care system to help dogs live longer and happier. The pair have created a unique system that blends canine massage, balanced nutrition and Bach Flower remedies, all grounded in professional training and years of lived experience. Alongside this, Karen extends her skillset to clientele, offering a proprietary massage service that is a combination of massage and Tellington TTouch Bodywork. Their services and courses reflect the same care and insight that helped their beloved dogs Ecco and Fuji regain their health. Today, Paws Fur Life offers: Canine Massage & Tellington TTouch® Bodywork Animal Practitioner, helps pet parents understand the emotional needs of their dogs—from grief and fear to separation anxiety. Through custom remedy blends, pet parents discover how emotional healing goes hand in hand with physical wellbeing. One student wrote: “The two dogs can both sit calmly in the living room together without fighting! The Bach flower remedies are working so well!” Karen and Siew Leng’s goal is to empower you with the knowledge, confidence, and skills to give your dog the best life possible. Their workshops regularly sell out in both Singapore and Malaysia, and their reputation as trusted educators and compassionate professionals has only grown stronger with time. Named Singapore’s Best Holistic Canine Wellness Provider 2025, the company has built an esteemed reputation within its community, renowned for its commitment to continually working in alignment with its apt tagline of: “Healthy Dog = Happy Dog = Happy You.” Contact: Karen Lim Company: Paws Fur Life Web Address: www.pawsfurlife.com Apr25262 Whether it's easing arthritis, improving posture, or helping anxious dogs, Karen’s gentle yet effective touch has helped hundreds of dogs regain mobility and comfort. One happy pet parent wrote: “The massages have helped my girl with her IVDD recovery and over the weeks we could see her enjoying the massages more, especially on her hindlegs and back where she used to experience pain and discomfort.” Cooking Class for Dogs – A Hands-On Culinary Workshop In this intimate 3-hour class, Siew Leng teaches pet parents how to transition from processed food to home-cooked meals using a clear, proven 5-step system. One student wrote: “My fussy golden retriever devoured every bite. For the first time, I know exactly what’s in his bowl— and that it’s good for him.” Bach Flower Remedies for Pets Siew Leng, a Bach Foundation Registered
Pet Products and Services Awards 2025 | 13 A luxury dog grooming salon on the fringes of the Swiss Alps, the aptly named Swiss Alps Groomer represents the next leap forwards when it comes to holistic care for dogs. The salon operates a modern, stress-free environment where dogs are not only treated to a cut and blow-dry, but to a full pamper complete with products tailored to the unique needs of their coat and skin. All of this is just the beginning, and we caught up with the salon’s co-owner, Eva Piqué, to find out more. Best Dog Grooming Salon 2025 – Switzerland Swiss Alps Groomer is proud to be a specialist in professional grooming to keep the fur of these fluffy dogs in the best possible condition. As a result, we see all kind of double-coated dogs enter Swiss Alps Groomer and get out fluffier than ever. Thus, in an industry where accurate styling is far from a given, Swiss Alps Groomer’s combination of tailored techniques and high-quality dog cosmetics for a spectrum of coat and skin types ensure that every dog looks stunning – especially those with the notoriously tricky double coats. Besides simply making them look good, these products see that the dogs have healthy skin and shiny coats, indicative of them being well looked after. If having their dog cut in the traditional style is not their thing, clients of Swiss Alps Groomer need not worry – as the team are also well versed in a number of different and more modern styles. Eva explained: “For example, teddy style is requested a lot in our grooming salon for Poodles. Another fitting example involves ‘doodles’, because their styles evolve.” With Elihecer, as an advanced professional in the cutting technique of the different kind of doodles, the so called “new” breeds as Cobberdogs, Labradoodles, Goldendoodles, Double Doodles, Irish Doodle, Bernedoodle, and also Maltipoos, Yorkipoos, Cockapoos, Cavapoos, have walked in the salon as real models. As all of the above demonstrates, this exceptional dog grooming salon – which is based in the diverse and dynamic region of Zug – is the perfect choice for every owner looking for nothing but the best for their pup. The team are proud to welcome dogs from all over the world to the city center of this international hub (recognised as such due to the technological innovation that places Zug at the forefront of the “Cripto Valley”, and its close proximity to Zurich Airport), and their capacity to speak several languages, including English, French, Italian and Spanish, further positions them as dog groomers with a luxury touch. Finally, looking ahead to the rest of 2025 and beyond, this award-winning salon is looking to commence production on its own cosmetics line, having noticed a gap in the market for solutions tailored to the specific needs of certain dog breeds. We wish Swiss Alps Groomer the best of luck as it works towards this, recognising its successes thus far with both an award and a featured place in our Pet Products and Services Awards 2025. Contact: Eva Piqué Company: Swiss Alps Groomer Web Address: https://swissalpsgroomer.ch/ lihecer and Eva are the co-owners of Swiss Alps Groomer, with Elihecer serving as a reference-level groomer styling and Eva an expert in the pet cosmetic treatments for fur of dogs with double coats. Together, these experienced dog groomers have created a salon complete with cutting-edge facilities and a fun atmosphere, striking a seamless balance between technological innovation and bespoke relaxation for our four-legged best friends. The idea for the salon stemmed from a plan to create surroundings that would be calming for every dog. Swiss Alps Groomer is thus distinguished as a result of its bath/drying area – which sees all of the motors for the hair dryers stored in a separate, soundproof room – and a cutting area. Both spaces have been meticulously designed to minimise sound levels, with the air in the former also being constantly filtered. Top-of-the-range equipment even sees the dogs able to enter into these areas seamlessly and of their own accord. This is not to say that all of this technology has resulted in the loss of the human touch however, as this is still very much present at Swiss Alps Groomer. As mentioned above, Elihecer and Eva are both experts and highly specialised when it comes to dog grooming. This has resulted in effective solutions being provided to dogs with all varieties of coat, from poodles, bichons, Pomeranians, to Swiss mountain dogs and everything in between. Across all of these breeds, the team pride themselves on using the optimal products and techniques. For example, more often than not, double-coated dogs such as Pomeranians, Samoyeds, huskies, Shiba Inus, Corgis, Pugs, Golden Retrievers, Swiss Shepherds, Bernese Mountain Dogs, as an example, do not receive the right grooming since there is the tendency in the grooming sector to use the same shampoos, tools and brushes that it is used on the coats of popular breeds like poodles. This is far from the case here, with bespoke cosmetics adapted to dogs with double coat and deep practical knowledge affording the best results. So that E Apr25251
14 | LUXlife Magazine abrador Retrievers make loyal and faithful companions, and it is the mission of Nook on Lyne Labradors to give back to this remarkable breed by contributing morally and ethically to their breeding and sale. Since it was founded in 2019, the business has been working tirelessly to improve the breed and produce happy and healthy puppies that live long, contented lives as part of a loving human family. Now, six years later, Vicky and Mike have achieved a number of milestones and are the region’s go-to Labrador breeders. First and foremost, Nook on Lyne Labradors stands out as a result of its exceptional client engagement, which begins from the moment a person reaches out to the business and shares their interest in one of its pure-bred Labrador puppies. For the first six weeks of the puppies’ lives, clients are treated to regular growth updates in the form of WhatsApp photos and videos, with individual weekly calls also held so that they can see the puppies grow and develop and engage with them virtually, beginning what is sure to be a life-long bond. Aside from sharing regular growth ‘pupdates’ with their clients, the first six weeks see Vicky and Mike profile each of their puppies, carefully observing them and testing how they react to both audio and visual stimuli. As Vicky explained: “This process allows us to gain a better understanding of each individual puppy, such as their temperament and traits, as they develop.” Impressively, all of this is just the beginning of what is a holistic commitment to puppy welfare, which is ultimately Nook on Lyne Labradors’ defining quality. Diving deeper into exactly what this entails, all five of the dogs in the business’ Labrador Retriever breeding programme are afforded advanced DNA testing, carried out by the US-based company Embark. Such superior testing, as well as the pure-bred nature of its Labradors, sees all of the business’ breeding dogs certified clear of a staggering 278 different genetic conditions as of this year. It is this comprehensive testing that allows Nook on Lyne Labradors to guarantee every Labrador puppy is hereditary clear of the tested DNA conditions. Nook on Lyne Labradors also prides itself on demonstrating exceptional client engagement throughout the puppy’s lifetime, with Vicky and Mike only ever being a message or a call away once a Labrador goes home to its new family. This underpins the intimacy of Nook on Lyne Labradors, which benefits immeasurably from its two-person team. The small size of the business sees a maximum of two litters produced per year, allowing Vicky and Mike to dedicate all of their time and effort to each. Whilst Nook on Lyne Labradors may be a small-scale UK dog breeder, the business refuses to get complacent. Working towards their overarching vision of raising the bar in this space, Vicky and Mike constantly educate themselves, undertaking monthly CPD with their fellow industry Best Pure-Bred Labrador Breeder 2025 – UK For Vicky and Mike Rutherford, dogs have always been an important part of their lives – both before they got together and in the years since. Of all the dogs they have owned, by far the most wonderful and rewarding have been the Labrador Retrievers. Thus, it had been Vicky’s dream for years to breed pure bred Labrador Retrievers, a feat she finally accomplished through Nook on Lyne Labradors. We caught up with Vicky for more on her award-winning business. professionals. From learning the new and exciting information to being able to leverage the results of the latest scientific research, these initiatives help the duo to further promote holistic puppy wellness and enrichment. Continuing down this path is the primary goal of Nook on Lyne Labradors for the rest of 2025, a year that has already seen it complete the only level 3 diploma in canine nutrition officially regulated both in the UK and abroad and partner with UK-based broth manufacturer Boil and Broth, incorporating its products into the daily feeds of puppies from six weeks onwards to boost the immune system, help support healthy growth, aid digestion, improve joint health, and nourish the coat and skin. Another project will see the business formulate fresh dog food diets using Animal Diet Formulation software – in line with FEDIAF guidelines – to help pet guardians with health or behavioural issues of their dogs, and carry out microbiome testing with some of the UK’s leading microbiologists, identifying canine gut health imbalances. Recognised as the UK’s premier pure-bred Labrador breeder for the second consecutive year in this programme, it is clear that Nook on Lyne Labradors is something special. Its holistic approach to the health and wellbeing of its pups is complemented perfectly by its encompassing engagement with clients, positioning this business as the right choice for those in search of happy, healthy, Labrador Retrievers raised with love. Contact: Vicky & Mike Rutherford Company: Nook on Lyne Labradors Web Address: https://www.nookonlyne.co.uk/ L AIM-Apr25087
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