6 | LUXlife Magazine “From the beginning, the motto has always been ‘we don’t follow trends – we set trends!’” Established in 2017, Petrebels is an adaptive, dynamic, and, of course, fun cat tree brand which prioritises the happiness and well-being of our furry friends. Co-Owner Dennis Steenbakkers shared: “At Petrebels, we strive to be the best of the best in the pet furniture industry by combining thoughtful design, premium quality, and a deep understanding of cats and their owners. Our mission is to create products that aren't just functional, but that also bring comfort, style, and long-lasting value into every home.” This luxury brand offers purr-fect scratch mats, the very first FunkyRebel-Feather-Cuddle Ball in the world, extra accessories for each of its cat furniture, fur grooming tools, and exclusive fan wear – all in addition to its wide range of premium cat trees, shelves, and scratching barrels. We believe that Petrebels is taking the market by storm for the benefit of cats, and their human family members. They can play, sleep, and explore with Petrebels products, for positive well-being and unique adventures in their home space. In addition to the above, the brand even offers unscented and scented cat litter to provide your pets with the highest quality litter. This works like a charm in any home, keeping your space fresh and your cats healthy. This brand, ‘Dirty Rebels’ is a shining example of Petrebels’ nature as it consistently aims to go against the grain with fresh ideas while it delivers superior cat care products for a diverse range of individuals and their felines. As the company’s name states: the team are indeed PET REBELS, and Petrebels truly lives up to its reputation as a brand going against the ‘norm’ while swimming upstream in a busy sector – setting it apart from the rest. Dennis enthused: “Starting a new brand is always a challenge. The pet industry is over-saturated. There was no need for more cat trees, or so 'they' thought. Petrebels does things their own way. We created a need for high-quality cat trees. How? By listening to cat owners we figured out what they were missing.” “Making cats all over the world happy with cat trees is a feeling, a mission, a life’s work. We love cats and put all our know-how into it.” Providing stylish, best-in-class cat care products, Petrebels continues to elevate our experience of its industry. The quality of its cat trees is Best Cat Tree Brand 2025 – Europe Putting the fun into fundamental cat enrichment, Petrebels is an outstanding and unique business with so much to offer pets and their families. Facilitating the happiness and well-being of cats everywhere across Europe – and beyond – Petrebels is a multi-award-winning cat tree brand truly making waves for the pet product industry. Here we explore its products and passion as it wins yet another award from us at LUXlife.
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