Pet Products and Services Awards 2026 | 11 Modern veterinary medicine increasingly recognises that gut health underpins overall wellbeing, from immunity and digestion to skin condition and behaviour. In Ireland particularly, pet owners are becoming more informed and proactive about animal health, which is in turn driving the market forward. At the forefront of this advancement in companion animal health is Pet Vet Lab, operating under the umbrella of the Irish Equine Centre. Chief Executive Debbie Grey told us more, below. Best Equine & Canine Probiotic Solution 2026 (Republic of Ireland): ProSol & LUXlife Evidence-Based Veterinary Testing Excellence Award 2026 “At Pet Vet Lab, we believe the future of animal health lies in understanding and supporting the microbiome. By working with nature rather than against it, we can create solutions that are both effective and sustainable. Our work is driven not only by science but also by a deep respect for the animals we serve.” This personalised microbiome philosophy is still relatively new within the companion animal sector, representing a significant advancement from the standard one-size-fits-all supplement. The rise of microbiome science has already begun to reshape human healthcare, and many key players believe that companion animal health will follow the same path. By placing an early focus on microbiome-centred solutions, the team has positioned Pet Vet Lab at the very forefront of this shift. Rather than simply following emerging trends, Pet Vet Lab plays an important role in defining them. The brand’s work encourages a shift from reactive treatment toward proactive microbiome management, which it asserts will become a cornerstone of veterinary care in the coming years. With this belief, the team works hard to support veterinarians, breeders, and pet owners to embrace this shift with evidence-based products that help maintain a balanced microbiome and improve long-term health outcomes. Of course, this shift has not happened instantaneously. “One of the greatest challenges we face is education,” Debbie told us. “Microbiome science is still relatively new within the pet health sector, and many owners – and even professionals – are only beginning to understand its importance. To overcome this, we invest time in explaining how gut health influences immunity, digestion, and overall wellbeing. By providing clear information and scientific context, we help pet owners and veterinary professionals feel confident in adopting new approaches.” Looking to the future, Pet Vet Lab will expand its research into microbiome-based solutions for companion animals, placing a particular focus on developing new formulations that support digestive health, immune resilience, and skin health in canine patients. This includes the potential integration of calprotectin testing into its canine diagnostic services, a biomarker that is already widely and successfully used in human medicine. Reducing reliance on more invasive diagnostic methodologies, the introduction of calprotectin testing reflects the growing potential to translate proven human diagnostic tools into veterinary medicine for improved animal health outcomes. In the longer term, Pet Vet Lab aspires to build a stronger ecosystem around microbiome science in veterinary medicine, essentially positioning Ireland as a centre of excellence for microbiome innovation in animal health. “Our mission is simple: to transform animal health through science-led, personalised microbiome solutions,” Debbie concluded. “Ultimately, we aim to set a new benchmark for microbiome-focused veterinary care, while improving the quality of life for dogs and the peace of mind of their owners.” Contact: Debbie Grey Company: Pet Vet Lab Web Address: https://petvetlab.ie/ “Every product we develop is designed with a single purpose: helping dogs live healthier, more comfortable lives.” An integral offshoot of the Irish Equine Centre, Pet Vet Lab is dedicated to advancing the health and vitality of its clients’ pets. The brand specialises in autogenous probiotics designed specifically for dogs, created using advanced microbiological techniques that support the animal’s natural gut ecosystem instead of simply masking symptoms. Pet Vet Lab offers a gut flora screening service and bespoke probiotic, its development stemming from more than two decades of meticulous gut flora research. This groundbreaking screening service is offered directly to pet owners and results in the production of ProSol. ProSol is a personalised, 100% natural probiotic that contains live beneficial bacteria harvested directly from the dog’s own stool sample. The solution is made-to-order, created through the screening process and tailored to each dog’s unique gut flora. The dog’s beneficial bacteria will then be stored through cryopreservation, allowing Pet Vet Lab to provide a lifetime of specially formulated probiotics. “Unlike conventional probiotics that contain generic strains, our products are developed from carefully selected beneficial bacteria that reflect the natural microbial balance of healthy animals,” said Debbie. “This approach allows us to create probiotics that work in harmony with the dog’s own microbiome rather than introducing strains that may not fully integrate. Pet Vet Lab
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