4 | LUXlife Magazine “Your Pet’s Best Life is Our Life’s Work.” PetLabCo.® is the go-to partner for pet owners around the world, dedicated to redefining industry standards with breakthrough pet health products that capture its ethos: “Your pet’s best life is our life’s work ™”. Built for pet owners, by pet owners, the company refuses to accept the category norms that have long saturated the pet product industry, instead opting to follow the latest science, conduct its own clinical research, and formulate its products to a standard well beyond what is typically expected of a pet supplement brand. The story of PetLabCo.® began with Co-Founder and Co-CEO Chris Masanto’s childhood dog, Krystal. After 17 amazing years with Krystal, Chris was faced with the difficult decision that every pet owner fears: putting his companion to sleep. Krystal had lived a long and happy life, though she struggled with arthritic pain and mobility challenges Best Canine Oral Health Supplement Brand 2026 & LUXlife Science-Led Product Development Excellence Award 2026 As a pet owner, you want only the very best for your companion. The market is highly oversaturated, and finding the right product for your pet can be a daunting, overwhelming, and entirely fruitless endeavour. Consumers seek a trusted partner to help them navigate this space, making it easy to understand what their pets need, how to give it to them, and what products they can use and trust. Enter PetLabCo.®, a market leader in the field of premium pet supplements. We heard more from Co-CEO Stephanie Lee below, as PetLabCo.® is recognised in the Pet Products and Services Awards 2026 for its outstanding contributions to the pet health and wellness sector. during the last few years of her life. Pet supplements were not as widely known as they are now, though Chris could not shake a feeling of guilt that he could have done more to help prevent or mitigate Krystal’s health issues. Chris established PetLabCo.® with friends Damiam Grabarczyk and Matthew Davies, honouring Krystal’s memory with the mission to give dogs and their owners as much happy, healthy time together as possible. With this mission, the brand uses rigorously studied and scientifically supported ingredients to formulate products that deliver the very best of what pets need, without the unnecessary ingredients that they do not. “Our customers get more than just products; they get a partner,” said Stephanie. “Someone who makes it easy to understand what their animal genuinely needs and how to deliver it. The goal is simple: to give pet parents complete confidence that when they reach for a PetLabCo.® product, they are giving their animal something rigorously studied, thoughtfully formulated, and designed to address root causes rather than mask surface issues.” In a competitive market, PetLabCo.® stands out for the scientific rigour it applies to a category that has historically relied on claims over evidence. Rather than leaning on received wisdom, the company develops proprietary, new-to-category formulations – including its patent-pending canine oral blend and its proprietary blends of sporeforming probiotics – before putting these formulations through a high calibre of meticulous trials that many pet supplement brands never commission. "We see ourselves less as following trends and more as helping to raise the ceiling of what pet parents should expect.” ProBright® Advanced is a shining example. One clinical study showed a 25% reduction in plaque accumulation after 90 days of daily use. A separate 28-day study found that the formulation significantly reduced hydrogen sulphide, one of the most common compounds responsible for bad breath in canines. Dr. Jan Bellows, Board Certified Veterinary
RkJQdWJsaXNoZXIy MTUyMDQwMA==