Resorts & Retreats Awards 2020

www.lux-review.com Page 17 LUX 2020 Resorts and Retreats Awards Launched in 2017, NexGen Guest is an all web-based, mobile guest engagement tool for the hotel industry. This innovative platform enables guests to connect and engage in all hotel services and products from their mobile devices as soon as a reservation has been made. As winners of Most Innovative Guest Engagement Platform 2020 in this year’s Resorts & Retreats Awards, we explore the firm to learn more about this innovative platform and the key behind its success. NexGen Guest Most Innovative Guest Engagement Platform 2020 Nov20106 For a hotel there is nothing more important than the ability to build a deep relationship with its guests. Rather than trying to drive sudden purchases or increasing short-term sales, many hotels are now embracing digital technology to allow them to successfully engage with their guests, which in turn increases the brands credibility and drives growth. Today, NexGen Guest works to support hotels in their endeavour to provide guests with a unique and unforgettable experience. Through their all web-based mobile guest engagement platform hotel guests are able to access the platform as soon as their booking has been confirmed. With the use of simple weblinks and on property QR codes, guests are directed to the hotels mobile guest console, where they are provided with pre-arrival information, a web-chat service and a hotel guide detailing the hotels amenities, products and activities in the local area. Whilst at the property guests can easily connect with the hotel’s services and mobile menus without the need for hotel staff. The company strives to make NexGen Guest the most user-friendly platform on the market. The backend features have been designed to be simple and easy to use and with a dedicated support team on hand, clients are able to quickly and efficiently resolve any queries they may have. What makes NexGen Guest stand out is their ability to listen to their clients, they understand that the hotels using their platform what is best for them and understand how to utilise its features and make it effective for their business. Recently, the pandemic has shaken the hospitality industry and guest engagement is now more important than ever. Hotel owners have been encouraged to accelerate their business into the digital era and NexGen Guest have seen a huge increase in the appetite for their Procure-to-Pay platform. Covid-19 has provided them with a new opportunity to engage with the hospitality industry, seeing additional interest from shopping venues and the home rental market. NexGen Guest has also seen considerable growth outside of the United States over recent months which shows promising signs for the company’s international expansion. They are also building additional features to the current platform to meet the requests of their clients. With a bright future ahead of it, NexGen Guest will remain focused on providing its clients with an exceptional product, and will continue to transform how hotels represent themselves and connect with their guests. Company: NexGen Guest Web Address: www.nexgenconcierge.com “We see 98% connectivity with guests and they never have to download an app.”