16 | LUXlife Magazine e can’t have it all, but the newkings boutique hotel certainly does! Situated in the lively seaside suburb of Sea Point, Cape Town, the boutique hotel is at the epicentre of the thriving culture that Cape Town is known for. With the striking views of the Lion’s Head mountain, Signal Hill, and Table Mountain to one side, and the vast beauty of the Atlantic Ocean to the other, guests are spoilt for choice between gorgeous landscapes and seascapes. The newkings boutique hotel is owned by Romao da Luz, who originally bought the block at 94 Regent Road in Sea Point in 2000. Romao then demolished the existing buildings on the site in 2006 to build the Piazza da Luz, an eight-story shopping mall known for its variety of shops, wellness facilities, salons, and cafes. Originally, Romao planned to add apartments to the building but was faced with an unusual prospect in 2010. The World Cup was being held in South Africa, and the country faced an accommodation shortage as tourists flocked to watch the Cup. Seizing the opportunity, Romao instead refurbished the 3rd to 5th floors of the mall into a 41-bedroom hotel, ready to house the travelling fans. He Best Boutique 4 Star Hotel 2024 – Cape Town Cape Town is the city with something for everyone, from impressive mountain ranges and an idyllic coastline to a thriving culture and a cosmopolitan city centre. With countless excursions to do during the day and a vibrant nightlife after dark, it is no wonder that the city is quickly climbing the ranks of the best getaway spots. As Cape Town gains popularity amongst tourists, the city’s luxury hotels are finally receiving the recognition that they deserve. Here, we take a closer look at the newkings boutique hotel, a rising four-star hotel that has been awarded a title in the Resorts and Retreats Awards 2024. named his accomplishment the newkings boutique hotel as a homage to the Kings Hotel that had been built on that very site many years ago. In a competitive industry, it is important to locate and refine the features that set your hotel apart from the rest. We catch up with Jonathan Lechtman, the Sales and Marketing Representative for the hotel, and ask him just what makes the newkings boutique hotel stand out. “In this ever-shifting landscape that makes up the hospitality industry, we’re trying not to be just one of those massive, faceless hotels that you struggle to remember anything about after your stay is over,” he says. “But what really makes us stand out from other hotel brands? It’s our own blend of luxury and local flavours. We’re not trying to be a posh hotel that could be anywhere in the world – we’re proudly Cape Town and we want to showcase that. You get all the modern bits and bobs you’d expect, but with a real taste of what makes the Mother City stand out.” The hotel boasts fast Wi-Fi throughout the building, smooth check-ins, and fully equipped board room situated in a private area at its restaurant, Zest, giving guests the opportunity to catch up with any necessary work whilst enjoying the superb facilities. Not only that, but the hotel is sure to work alongside Cape Town businesses for products and showcases local artists in its décor to ensure that it remains as local as possible. This is the perfect blend of luxury and local, giving guests an all-encompassing experience. Jonathan explains that it is the little things that stand out to guests, and that the newkings boutique hotel is all about the personal touch. From making sure the pillows are just right and that the breakfast is appetising and plentiful each morning, to helping visitors organise their itineraries and excursions, guests are guaranteed continual support and care for the duration of their stay. “Personalisation is the name of the game now,” he says. “People don’t want a one-size-fits-all holiday anymore, do they? So, we’re all about tailoring everything to what our guests fancy. Bespoke packages, personal shuttle services – you name it, we’ll try our best to sort it.” This dedication to providing excellent vacation experiences to guests is in total alignment with the newkings boutique hotel’s core values. Above all else, the hotel strives to provide premium quality services, ensure that guests feel completely at home, and look after our planet whilst doing so. The hotel is continually pushing to go the extra mile when it comes to the quality of its service. Ultimately, the newkings boutique hotel hopes that each guest leaves the hotel enthralled by the services and desperate to W
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