Resort & Retreat Awards 2024 | 37 Most Scenic Hotel & Camping Ground 2024 – Iceland Flókalundur Hótel Often considered one of Iceland’s hidden gems, the Westfjords are a remote region made up of gorgeous landscapes, striking wilderness, and enthralling fjords. Nestled within the natural beauty of the Westfjords is Flókalundur Hótel, a small family-run hotel based in Vatnsfjörður, on the south coast of the Westfjords. As the hotel receives its title in the Resorts and Retreats Awards 2024, we speak with Sigurður Arnarson, a spokesperson for the hotel, below. Amidst the breath-enchanting views of the Icelandic Westfjords sits Flókalundur Hótel, offering guests a unique mixture of hotel, restaurant, campsite, and convenience store services. Whether you are looking for a pitstop on your journey across the peninsula or wanting to surround yourself in the luscious landscapes spanning in every direction, Flókalundur Hótel has exactly what you need. The site consists of a spacious campground, restaurant, and even a hotel for the less adventurous. Boasting 27 single or double bedrooms, with 12 being wheelchair accessible, guests of Flókalundur Hotel can rest entirely after a long day of traversing the unique Icelandic landscape. “Our versatile resort stands out for its breathtaking fjord-based location, providing panoramic views and catering to diverse travellers, from comfort-seekers to outdoor enthusiast,” says Sigurður. “Additionally, a natural hotpot within walking distance adds to our distinctive appeal. The fjord-base location, combined with a variety of services and amenities is our unique selling point that creates an unforgettable Icelandic experience.” The hotpot in question is Hellulaug, a renowned hot spring that boasts one of the most stunning views in the Westfjords. Hellulaug is a natural geothermal pool located on the shoreline of Breiðafjörður Bay. Visitors are encouraged to relax on the natural stone of the pool and take in the stunning 360° views of the fjords. With the water naturally heating up to 37-37°, it is no wonder that tourists flock to Flókalundur Hótel to view the beautiful Breiðafjörður Bay in complete relaxation. Not one to let the views merely speak for themselves, the dedicated team at Flókalundur Hótel work tirelessly to ensure that each guest’s stay at the hotel is transformative. The hotel’s core values revolve around hospitality, sustainability, and celebrating the Icelandic culture and cuisine. The company’s internal culture has been built on a steady foundation of teamwork, respect for nature, and a commitment to providing exceptional experiences to each guest that passes through the hotel’s door. By fostering a family-like atmosphere within the team, Flókalundur Hótel feels valued within their role, and integral to the hotel’s success. Such feelings are imperative in getting the best work out of the team, and pushes employees to take accountability, inspired to produce their best work. “Our team strives for greatness by continuously improving our services, staying attuned to guest feedback, and embracing innovation in hospitality,” Sigurður tells us. “When recruiting staff for our dynamic, everevolving venture, we look for individuals who are passionate about hospitality, adaptable, and deeply appreciated of the Icelandic landscape and culture.” Maintaining a sturdy team is crucial in the hospitality industry, which is constantly evolving to suit the changing needs of the consumer. Companies must pay close attention to upcoming trends and adjust their offerings to address such trends when appropriate. Sigurður tells us that in recent years, the hotel has seen an increased demand for authentic and immersive travel experiences, alongside a rising interest in sustainable tourism. Flókalundur Hótel is consciously adapting to these emerging interests by highlighting its connections to the local culture, emphasising its eco-friendly practices, and continually adjusting its offerings to ensure that it provides its guests with a genuine Icelandic adventure that truly displays all the country has to offer. What’s more, the hotel is eagerly anticipating a site-wide refurbishment that seeks to enhance its offerings across the board. The on-site restaurant will be seeing a significant upgrade in both the menu offerings and the overall dining experience provided to the guests. The hotel will be fitted with enhanced amenities, such as a new sauna and jacuzzi in common areas and in-room telephones for more convenience. Finally, the hotel plans to construct a covered grilling centre, in addition to introducing Wi-Fi access across the campsite. “We’re thrilled to share out plans for 2024 and beyond, focusing on comprehensive improvements across our venture,” Sigurður tells us proudly. “These thoughtful enhancements are designed to elevate our guests’ comfort and enjoyment, ensuring a memorable stay across all aspects of our property.” It is for such personal touches and deep consideration of its guests’ experiences that sets the hotel out from its competitors, and exactly why LUXlife are pleased to recognise Flókalundur Hótel as the Most Scenic Hotel and Camping Ground 2024 – Iceland. Contact: Sigurður Arnarson Company: Flókalundur Hótel Web Address: https://flokalundur.is
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