20 | LUXlife Magazine and longevity of the population The area also pays homage to Deyana’s ancestors, who come from the region and have been gifted with unique healing abilities. However, A Mindful Escape is more than a one-women operation, and Deyana believes her team are the magic ingredient to make every experience truly special. She told us: “This is why we will always keep our offering small, boutique, and exclusive.” By focusing on these areas and staying small in size but deep in impact, Deyana ensures guests leave not only rested but equipped, ready to take ‘wellbeing’ off the mat and into real life. All of this feeds into the evolving nature of the wellness industry, where a shift from surface-level self-care to more immersive experiences has been experienced, especially in the post-pandemic years. At the same time, burnout and chronic stress are both on the rise. Well aware of these developments, Deyana runs at least two workshops every quarter in London, where she supports professionals struggling with or nearing burnout. “Our mission is to be part of this new wave of wellbeing: real, informed, emotionally intelligent, and built to last.” Finally, reflecting on its next steps, Deyana shared with us the exciting news that a new location has been chosen for next year’s retreats: Malta. There are a lot of aspects behind this change that Deyana will unpack in time, but for now, all she can share is that A Mindful Escape’s retreats in Malta will continue the established themes of magic and connection. When new details do become available, the best way to access them is to sign up to the company’s newsletter, which also offers exclusive early bird pricing. Contact: Deyana Petrova Company: A Mindful Escape Web Address: https://www.amindfulescape.com ased between London, England, and Sofia, Bulgaria, Deyana works with everyone from expats to locals who are ready to live their lives with increased purpose and presence. Deyana achieves this through her business, A Mindful Escape, which delivers private coaching sessions, transformative workshops, bespoke corporate programmes, and retreats in Bulgaria and soon other European destinations. Providing grounded, accessible support in chaotic times, Deyana’s holistic, heart led approach has benefited countless individuals around the globe. Focusing on these retreats in particular, for which A Mindful Escape has been recognised with this well-deserved award, Deyana delivers these hideaway sessions from secluded locations that both align with the theme of a retreat and which she feels a strong connection to. Three core areas are then explored across every one of these unique experiences: the personal, the professional, and what it means to be human in a digital world. Across the retreats delivered by A Mindful Escape, the ultimate goal is for guests to leave with a deep understanding of the practices they learn, so they can incorporate them in their day-to-day lives. As Deyana explained: “We ensure our guests do not just come to a retreat for five to seven days, achieve their goals during that time – be that relaxation, nutrition, or coaching outcomes – and then two weeks down the line forget everything they experienced.” Instead, the focus is on long-term improvements to mental and physical health.” “In a wellness industry saturated with quickfix promises and fleeting inspiration, we focus on long-lasting transformations through clarity, connection, and care.” To enact these lasting transformations, A Mindful Escape focuses on the ‘why’, answering common questions such as “why meditate?”, “why does coaching actually help?”, and “why is stress damaging?”, bridging the more practical aspects of wellbeing with the elevated emotional experience that stems from partaking in a retreat. The backdrop of nature helps further strengthen the experience and the connections the retreat guests form. Whether deep in the forest or on the fringes of the ocean, the locations are key for channelling the energy needed to bolster outcomes. Deyana commented: “Thus far, we have held our retreats in the Bulgarian forests, particularly in a little-known spot in the Old Mountains called Karandila.” The area is known for centuries-old trees, clean air, and the overall health Best Emerging Wellbeing Retreat Provider 2025 – Europe Offering holistic wellness retreats rooted in nature, serenity, and ancient traditions but backed by science, A Mindful Escape specialises in personal and professional wellbeing. Based around this idea of helping clients find the key to themselves through the power of wellness, the business was established by Deyana Petrova, an experienced professional who spent more than 15 years leading teams in high-pressure corporate environments in London. We caught up with Deyana, to find out more about her work. B AIM-Jul25018
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