Resorts and Retreats Awards 2026 | 31 Best Strategic Hotel Consultancy 2026 – Brazil Prior to 2009, Brazil’s hotel industry was crumbling. Hotel consulting, franchising, and reservations were responsible for some of the highest failure rates in the sector. When Minor Hotels came along 17 years ago, its aim was to support this flailing business segment and apply modern standardisation concepts to hotels. Today, it offers the highest quality and best cost-benefit ratio of any hotel consultancy in São Paulo and beyond. Sérgio Carvalho, business development consultant at Minor Hotels, was on hand for more following the consultancy’s recognition here in this programme. Minor Hotels is a strategic hospitality consultancy working across hotels, resorts, inns, and other independent tourism assets in Brazil. Its work covers market repositioning, retrofitting, restructures, hotel development, franchise expansion, and more. What unites all of the hotels, investors, and developers Minor Hotels works with is a shared drive to transform their assets into more profitable, sustainable, and competitive hotels. Since it was founded to fill the gap that led to the failure of many smaller companies in Brazil’s hotel sector, Minor Hotels’ vision has been to grow into a consultancy recognised as a national reference point in hotel investments. By promoting creative, innovative, and sustainable projects, Minor Hotels is establishing new quality standards in this space. This is an extension of its mission, which is to offer complete, integrated hospitality solutions and create value for owners, investors, guests, and communities. Guiding Minor Hotels is the belief that the hospitality industry is built on people and authentic experiences, as well as the 45 years of experience in professional activities across the Brazilian hospitality market shared by its teams and directors. More than 70 consulting projects have been delivered over the years as a result, including designing hotel business models and securing new investment opportunities. These investments are a speciality area for the team here, particularly in those small- and medium-sized hotels with a high added value. Often, the owners of high-end properties find it extremely difficult to rent out their properties, due to high rental costs. Minor Hotels helps these businesses to weigh up whether it would be worth migrating their operation to a property with a smaller footprint, as this can keep costs down and boost revenue. Some of the projects currently in development within this area of the business include Brasilia Wave Surf & Hotel, Paracatu Country Club & Hotel, Minor Hotels Ocean View Hotel – Rio De Janerio, and Bossa & Jazz – Ubatuba Winter Festival. As impressive as this work is, it is the specialised and differentiated service it offers in the world of business consulting that first brought Minor Hotels to our attention. Under this umbrella, three main areas of the hotel sector are covered: general business and product consulting, real estate (including valuations of hotels), and project development. Across these areas, the company seeks to meet the strategic needs of clients, solve their problems, and ultimately lay the foundation for the future of their business. Exploring these in order, Minor Hotels’ work in business and product consulting sees it support the planning and development of hotel businesses, carry out feasibility studies, and advise on attracting investments. Its services across real estate, on the other hand, include the sale and rental of hotels and inns in operation, as well as valuations. Its specialist channels also cover all of the legal aspects, spanning every Brazilian city or state. Project development then sees Minor Hotels design business models, regardless of their size or structure, and think strategically about the long-term development of enterprises, even going far beyond a business plan. The process begins with a feasibility study, before the team cover all of the bases of a project, right down to which architecture firm they choose. In order to do this, they draw from a strong network of partners in São Paulo. Over the next few years, the aim is for Sérgio and the team here is to expand their work in key areas such as retrofit projects, hotel restructuring, and regional tourism across Brazil. Supporting this will be the strong partnerships they are continuing to build with national and international investors alike, with this contributing to a more professional, sustainable, and competitive hospitality sector in Brazil. Finally, reflecting on Minor Hotels’ win in this programme, Sérgio told us: “Receiving this international recognition represents not only a business achievement, but also recognition of Brazil’s independent hospitality sector and tourism potential. We believe that strategy, professionalisation and long-term vision are essential for the sustainable growth of the industry” – something the experts here are working towards every day. Contact: Sérgio Carvalho Company: Minor Hotels Web Address: https://minorhotels.com.br/
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