Restaurant and Bar Awards 2025 | 13 Casual Dining Restaurant of the Year 2025 – London & LUXlife Customer Service Excellence Award 2025 Casual dining is the perfect balance between fast food and fine dining establishments, providing guests with a relaxed and comfortable environment to enjoy their meal, alongside a diverse menu and table service. No restaurant understands this better than Happy London, a family-friendly casual dining restaurant based in Piccadilly Circus and the flagship establishment of Happy, a leading restaurant group with more than 40 sites across Europe. As Happy London is named in the Restaurant and Bar Awards 2025, we take a closer look at its rise to success. The history of Happy began on Christmas Eve in 1994, with the establishment of the first Happy restaurant in Varna, Bulgaria. Happy was openly embraced by its community, and its second establishment was opened in 1995. This kickstarted a series of successful events for the group and, soon enough, Happy became one of the leading restaurant groups in Europe, renowned for delivering fantastic, familyfriendly dining experiences with exceptional food and unparalleled customer service. Now, Happy stands as a beacon of success in the hospitality sector, managing and developing over 40 restaurants in Bulgaria, Romania and Barcelona – and its newest, flagship location in Piccadilly Circus, London. Each of its establishments are strategically placed in the busiest areas with the highest footfall numbers, and Happy London is no different; one of Central London’s busiest restaurants, Happy London has become exceptionally popular amongst tourists and Londoners alike, with queues lining out of the door every weekend. On a mission to remain relevant in the face of the population’s evolving tastes, Happy London updates its menu every three months, ensuring that each quarter brings a variety of delicious customer favourites. Happy London’s diverse menu showcases exquisite food from around the world, offering everything from grilled meats and seafood to pasta dishes and traditional Bulgarian cuisine. Whether you are visiting for a refreshing salad or a succulent burger, Happy London has the perfect dish to suit your taste. Dedicated to upholding the highest standards in the industry, Happy London prides itself on serving high quality, fresh chicken that is delivered daily along with fresh, locally sourced vegetables with special varieties hailing from Bulgaria, Barcelona, and France. Happy’s guests consume twice as much fish as the average for Bulgaria, demonstrating the restaurant’s excellent seafood selection. Many clients are tempted by the salmon, which is supplied twice a week directly from Norway by Marine Harvest, as well as the fresh sea bass from Greece. Across all its meals, Happy London uses Extra Virgin Greek olive oils in salads and baking, and German butter when the recipe calls, always prioritising the experience and wellbeing of its guests above all else. It is this commitment to client satisfaction that has earned Happy London the LUXlife Customer Service Excellence Award 2025. At Happy London, people are at the core of everything it does. Staff and employees are the priority for the restaurant and have been the key to the sustained success Happy London has seen since its inception. The restaurant highly values the family-friendly atmosphere it has curated for its guests and works tirelessly to reflect this close-knit environment within its internal culture. Many of the team at Happy London are originally from Bulgaria and have grown up alongside the Happy restaurant brand, meaning that they know the restaurant’s core values and understand exactly how the restaurant will succeed in London. In fact, the restaurant’s robust team of waitstaff, bartenders, and chefs have served as the driving force behind Happy London’s success since its establishment and will continue to push the establishment to greatness throughout 2025. In its four years of operations, Happy London Happy London has become one of the most popular restaurants in Central London, with a stellar reputation that is clearly demonstrated in the countless glowing testimonials left for the restaurant, recently named Casual Dining Restaurant of the Year 2025 – London. “If you’re looking for a satisfying meal at an affordable price, Happy London is the place to be,” writes Victoria. “The cosy atmosphere, very good service, and friendly staff make it a great spot for a relaxed dining experience. Located between Piccadilly Circus and Leicester Square, it’s perfect for a casual outing. Its dishes are cooked to perfection, offering a delightful balance of textures and tastes. For a budgetfriendly option that doesn’t compromise on quality, Happy London is definitely worth a visit.” Contact: Emma Bolton Company: Happy London Web Address: https://happyrestaurants.com/
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