LUX Life Restaurant & Bar Awards 2018
www.lux-review.com Page 83 LUX Restaurant & Bar Awards 2018 The Umi Group started in 2013 when its main branch opened in Dame St., Dublin city centre. Slowly the group expanded further in Dublin (Rathmines), and recently the company opened a branch at the unique George’s Street Arcade. Additionally, in 2017 the group opened an establishment in Cork (Academy Street) and the botanic gardens in Belfast. George explores how the brand has flourished since inception thanks to its commitment to sharing authentic falafel with its valued customers. “Here at Umi we want to share with you our passion for the freshest and most authentic falafel in Ireland. Alongside our quality dishes, at Umi Falafel guests can enjoy our falafel and wide selection of healthy salads in a casual and relaxing atmosphere. Umi is the Arabic word for mother, and as such our falafel are handmade with care.” These falafels are the cornerstone of the Umi brand, and as such it is no surprise that George is keen to explore what makes them so special. “Falafels are wholesome, golden-brown croquettes that are slightly crunchy on the outside and soft and moist from the inside. We take great pride in preparing our Falafel which are prepared of the menu fresh daily. We first soak the fresh chickpeas in water for 24 Hours; we then combine up to 15 different ingredients such as onions, garlic, parsley, coriander and our special Umi spices such as cumin, crushed chillies, cloves, cinnamon and more. The recipe is 100% vegetarian, vegan and high in protein, making these the ideal healthy snack.” Umi Falafel is a group of innovative Middle Eastern inspired eateries offering a creative twist on traditional dishes. We invited George Labbad to share an insight into the firm and how it works to provide diners with a true taste of the Middle East. Umi Falafel Best Middle Eastern Casual Dining Venue - Belfast Looking ahead, Umi Falafel is keen to expand even further, building upon the success of its current outlets to provide its delicious dishes to even more discerning diners. Company: Umi Falafel Contact: George Labbad Address: 96 Botanic Avenue, Belfast, UK Phone: 028 9033 3942 Website: www.umifalafel.ie
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