LUX Restaurant & Bar Awards 2019

Page 108 www.lux-review.com LUX Restaurant & Bar Awards 2019 The Tea Terrace is the brainchild of entrepreneurs Ehab and Rowena Shouly. When the husband and wife team set out in 2009 to create a new concept in food and beverage, they noticed there was an abundance of coffee shops in Britain yet very few tea rooms in a country which is the highest per capita tea consumer in the world, and where tea is the number one beverage. When Ehab and Rowena started doing their research for their hospitality project, they found that people in the UK drink more than 165 million cups of tea each day: or an astonishing 60.23 billion cups of tea each year. Both of the Founder being lovers of tea, rather than coffee, and having always enjoyed the tradition of Afternoon Tea at a variety of London’s 5-star hotels during their many holidays in London while living in Dubai, Ehab and Rowena decided that there was a market for bringing the tradition of Afternoon Tea to everybody not just people who can afford to enjoy Afternoon Tea at a 5-star hotel. They were inspired by the famous quote by noted French aristocrat and author Francois de La Rochefoucauld who visited England in 1784 and wrote in his famous travel memoir A Frenchman in England: “Throughout the whole of England the drinking of tea is general. You have it twice a day and though the expense is considerable, the humblest peasant has his tea, just like the rich man.” In February 2010, after months of creative planning and hard work, they opened their first English tea room under the brand The Tea Terrace which they created and believed would be a unique concept that will Inspired by its Founders’ passion for luxurious tea and decadent dining experience, the Tea Terrace Restaurants & Tea Rooms is a growing chain of unique and quaint tea rooms whose goal is to reinvent the concept of English tea rooms. We profile the establishment to find out more. The Tea Terrace Restaurants & Tea Rooms Most Elegant Cafe 2019 - Central London be appealing to both the locals and tourists visiting the United Kingdom. Today after many successful years, there are three branches of The Tea Terrace and more are planned both in the UK and abroad as there is huge interest for franchising The Tea Terrace concept from the United States, the Middle East and Asia. Currently the company operates three branches: two in Central London and one in Guildford in the heart of the Surrey hills. These exceptional tea rooms are located at the premium House of Fraser department stores so that clients know they will receive only the finest hospitality and delicacies when they visit the Tea Terrace. Ultimately, the Tea Terrace aims to revive the tradition of English tea rooms. It is a modern interpretation of a traditional English tea room, and it will remain so as it looks towards a bright and prosperous future. Company: The Tea Terrace Restaurants & Tea Rooms Contact: Ehab Shouly Website: https://www.theteaterrace.com/