LUX Spring 2018

58 1803LU20 Customised, not Standardised Madly is a bespoke jeweller from Singapore, where every luxury creation is designed with the individual in mind. We profile the firm and speak to founding partners, Maddy and Emily, as we aim to establish the secrets behind the company’s impressive success. At Madly, jewellery is truly bespoke with an exclusive style, forged by the hands of a master craftsman. In Maddy’s words: “Bespoke is a very personal and rewarding experience. Our approach has always been very intuitive. By paying attention to the individual, listening to their wants, understanding their style and often spending hours if not days coming up with a design that resonates deeply with the wearer, we want our clients to take home not just an item, but a memorable experience at the end of every bespoke journey.” A “Madly Gem” is unique and often rarer than diamond collectibles which can be passed onto future generations. As such, only the finest 1% of gemstones will do. “We ethically source the finest gemstones, of which nature has taken millions of years to shape and mould”.