LUX Spring 2018

LUXLIFE MAGAZINE | 59 Spring 2018 Highlighting the success of the company, Madly features in LUX’s 2018 Luxury Jewellery Awards as a Leader in Luxury, and the team are striving for 2018 to spur more creativity and growth. Maddy gives us an overview of the team: “Within Madly, we are a compact sparkle- house of five, with three full-time jewellery designers, so as you can see we emphasise creativity. “Importantly, we educate our clients as there is so much to learn and love about gemstones and what we do here. That is why it is important for our clients to know exactly what they are buying, and just how incredibly precious and rare our stones are. Apart from quality, the Madly bespoke experience is about telling unique stories and celebrating milestones.” Maddy is also keen to highlight the time element in creating their designs: “Creating bespoke jewellery, gaining inspiration, plus, art takes time. That is our biggest challenge in today’s fast paced world, where consumers demand instant gratification. From finalising a design, it takes between 6 – 12 weeks until collection (sometimes longer) depending on the complexity. Every piece is handcrafted and a work of art by a master craftsman. Rushing this process would risk compromising on quality, so there is just no way around giving artists the time they need to create their masterpieces.” Emily concludes with comments on current trends: “Ultimately, our Bespoke collection of jewellery does not follow any trends because it is all about the individual. We design for and around the individual, and every personality has its own traits and style, so it is dynamic and ever changing. However, ‘Bespoke’ itself seems to be the trend in jewellery right now and more discerning buyers are coming around to customising their own jewellery, rather than going for cookie-cutter designs. We do not think this is going to change now that jewellery buyers have woken up to customised luxury, because what can possibly be more personal than jewellery? Why spend thousands of dollars on what others have, when you can design something that is uniquely You?” Company: MADLY Contact: Maddy Barber Address: Tiong Bahru, 72, Seng Poh Road, #01-63, Singapore, 160072, Singapore Phone: +65 66501544 Website: www.madlygems.com Facebook/Instagram: Madly Gems