Spring 2020

32 Jan20274 Sweet Serenity With spas located at two leading, five-star resorts in the Algarve and Cascais, and plans to expand into other areas of Portugal and beyond, it’s clear that the Serenity brand has been incredibly well received. Designed to deliver the ultimate in relaxation, the team use a variety of techniques to not only elevate a holiday but revitalise the body. The aim is the same, no matter who comes through the doors: a peerless pampering experience that leaves people feeling their very best. With thirteen treatment rooms and a talented team of therapists, osteopaths, nutritionists and physiotherapists on hand to administer world-class treatments to suit each client, guests at Serenity can be assured of a truly unique experience. Alongside the exceptional range of therapies and treatments that use the world’s leading spa products, the team also offer signature treatments that draw inspiration from indigenous cultures, healing traditions and natural ingredients of the Algarve. Clients are invited to join in with a wealth of fitness activities (Active by Serenity), including yoga, Pilates, Tabata and cycling. This is not just limited to guests, with residents from the local area invited to take part in the group fitness classes that run during the week. The delicious yet wholesome food at Zest Restaurant complements these sessions, ensuring that the nutritional quality of meals continues to be exceptional. Where most spas specialise, Serenity brings in specialists to create an all-encompassing, holistic experience in one place. Demonstrating that Serenity is always at the cutting edge of development, several of the spa therapies are designed to use the latest techniques. A Sonic Wave Therapy machine from skincare brand Ila is used during Wellness has become an increasingly important topic over the last few years, with resorts and organisations offering experiences that truly live up to the word ‘luxury’. Nowhere is this better shown than in LUXlife’s Award Winner for 2020's Most Outstanding Luxury Spa Experience – Portugal. Serenity – The Art of Well Being is a truly unique experience. Split across two sites, and preparing to expand into even more, we profile the company as it head towards further success. the company’s facial treatments. Different colours indicate the effect on the user, with red light promoting the production of collagen, reducing wrinkles and increasing the skin’s elasticity. Blue light balances the secretion of sebum and helps to clear blemishes, while green light reduces redness and inflammation, providing an overall calming effect on complexion. The use of these pioneering techniques help the team provide the best possible service to their clients. As wellbeing is such a fast-moving industry, it can be a challenge to keep track of these constantly evolving trends. For the Serenity team, the aim is not to chase each and every development, but to plough their own furrow with the simple ethos of improving their guests’ quality of life. That said, many of Serenity’s courses correspond with the way the industry is heading. Breathing and meditation has been touted as the next big trend, and the Serenity team are delighted to offer their own meditative experiences that operate on a group and a one-to-one basis, delivered through yoga sessions, breathing and meditation classes as well as sound healing. Wellness is slowly becoming a part of the daily routine, as opposed to being a luxury or extravagance. Far from something out of the ordinary, it’s something to be promoted as part of a healthy lifestyle. This is the approach that Serenity has adopted as an ethos, and no doubt plays a major part in its continued success. Company: Serenity – The Art of Well Being Contact: Maria D’Orey, Director of Spa and Fitness Website: www.serenity-spa.com/en/