Spring 2021

25 Dec20268 ELE Interior Design is a relatively young Interior Design studio, but despite this, it is quickly finding fresh and exciting ways to climb above the competition. Founded by award winning designer and director Leali Ezzat in 2018, ELE Interior began as a solo venture that quickly found its footing in a dynamic sector. Over the years since its inception, it has cultivated a diverse team of multicultural and talented individuals who each bring their unique perspectives to the table, allowing ELE Interior to approach a project with a complex and nuanced understanding. Together, it is a collective of designers and creatives who bring bespoke designer interiors to life, and this company sets itself apart from the competition with its rich experience and impassioned view of its work. Its work manifests in the design and project management of high-end residential projects in the middle east. In terms of clientele, it mostly serves the community of local Emiratis within the exclusive luxury and lifestyle market. This target market usually tends to keep their dealing out of the sight of the public, preferring to work with ELE Interior under the highest standards of discretion. For a small yet ambitious team, this can prove challenging from a marketing perspective. However, it is a credit to ELE Interiors that it is dedicated to maintaining this discretion should the client wish it to. This has become a credit to its operation, resulting in it gaining clients from this reputation for trustworthiness. In terms of service and maintaining the quality that it offers to its clients, ELE Interior works to gain an in-depth understanding of every project before it begins work. When it takes on a new client its team breaks down their requirements, forecasting how this might change over the course of a project and adapting accordingly. It also involves the client as much as possible within the process itself. By getting their input at every decision- making stage and keeping them well informed about how it is proceeding, ELE Interior ensures its clients can foster a feeling of pride about their project. Furthermore, it is then just as much the client’s creation as it is the studios. This personable touch has proved a great selling point. At ELE Interior, it ensures that each department feels a sense of responsibility towards its work, but also that the people in that department feel trusted to do that work. It ensures that communication remains constant and open with weekly meetings to discuss clients, projects, and Interior Design in a ChangingWorld internal matters. This, of course, saw disruption during the pandemic as working from home made such constant and fluid communication trickier due to technical issues. In response, ELE Interior also implemented daily meetings between its teams to ensure everyone still feels heard at a time when people seem more disconnected than ever. Aside from this however, the outbreak of Covid-19 did not negatively impact ELE Interior as part of the luxury interior design industry. With the advent of lockdowns, stay-at-home policies and social distancing laws, more people have turned to remaking and remodelling their interior spaces than ever before. For companies like ELE Interior, this has meant seeing clients come to them with plans for holiday villas and the like – alternative private spaces. Interestingly, the interior design industry also predicts a boom in spending that is forecasted for when the vaccination has largely been rolled out and economies around the globe have had some time to recover. Furthermore, specifically in the Middle East, the interior design industry’s aesthetic tendencies have been undergoing a shift away from the traditional and towards more modern designs. This is a market ELE Interior Design seeks to continue to provide for going forward. Technologically, ELE Interior uses both practical and technological methods to pitch various ideas to a client. It uses 360-degree visualisation software to give the client a full idea of the perspective, look and feel of the project. This is paired with ELE Interior’s use of physical mood boards. These are used to give the client a way to review the more tactile elements of the task at hand, showcasing the materials so that the client can ensure everything is as they imagined it. In terms of the future, ELE Interiors has big plans. In the next two years, it is planning to expand its business to a more international market, with offices set to open in both Saudi and Europe. Company: ELE Interior Design FZA Contact: Leali Ezzat Website: www.eleinterior.com