14 | LUXlife Magazine n 2024, Abbey New Homes took the leap into the luxury market with Kings Green in Upminster – a development of 35 detached three-, four-, and five-bedroom homes priced between £1.5 million and £2.5 million. “While this represented a new price point for us, the fundamentals were already there: quality, craftmanship, and an uncompromising approach to how homes should be built,” says Sales Director, Stephen Holbrook. “The homes at Kings Green are constructed to the highest standards, and we are incredibly proud of what has been delivered. “For us, true luxury extends beyond specification alone – it lies in the experience. The reassurance, communication, and care our customers receive, from first enquiry through to long after completion, really complement the beautiful homes that speak for themselves.” Kings Green has come to be a multi-award-winning scheme widely renowned for its optimal level of luxury and meticulous attention to detail. The development reflects Abbey New Homes’ commitment to craftmanship, meaningful design, and premium finishes. Every component has been thoughtfully considered to create homes that feel both sophisticated and long-lasting. Customers can’t rate the housing development highly enough for its stylishness and high quality, as well as the seamless experience received for the duration of the buying journey. This comes alongside industry recognition, including Residential Development (20+ Units) – Essex at the UK Property Awards and the Gold Award for Best Interior at the WhatHouse? Awards. The success of Kings Green represents Abbey New Homes’ belief that true luxury can be achieved through a blend of exceptional craftmanship and an equally exceptional standard of service. Indeed, high standards of customer service play a key role in the luxury experience. Abbey New Homes makes the entire journey seamless by using plain language and explaining everything clearly, skipping the jargon and unnecessary complexity. And its service goes beyond the sale, with dedication to remaining present beyond completion – staying reachable, proactive, and supportive even after the customers have moved in. The firm delivers more than just a house; it ensures a smooth process that helps people completely settle into their new home and enter a new chapter of their lives. Abbey New Homes of course saw a brilliant opportunity with entering the luxury sector – already finding this new focus to have strengthened customer trust and enhanced overall satisfaction. Stephen notes that today, luxury encompasses every touchpoint, from online presence Abbey New Homes Makes Its Mark in Luxury Development Abbey New Homes is a building contractor and developer of one- to five-bedroom homes, established as a family business three generations ago and still keeping the same family values at its core. The business works to deliver a truly personal, transparent, and supportive experience for its clients at every stage of their homebuying journey. Although relatively new to the luxury sector – traditionally selling properties priced below £1 million – we take a look at how Abbey New Homes is now making waves in the high-end housing market, following its recognition as Best New-Build Property Developer 2026 - South East England. and printed materials to the way the sales team shows up and the presentation of the show homes. Where luxury was once viewed as primarily product-led, it is now much broader and more experiencedriven. This shift has reiterated the significance of consistency and quality at every stage. Stephen comments, “Stepping into the luxury sector has allowed us to push boundaries and challenge ourselves as a business. We knew we had the resources, expertise, and capability to deliver at this level, and Kings Green has proven that confidence was well placed. “Luxury is not about price points or appearances alone – it’s about trust, consistency, and delivering on promises. Attention to detail, integrity, and a genuine desire to provide an exceptional experience are essential.” With all of this in mind, how does Abbey New Homes plan to continue innovating into the future? Stephen reveals that it will be about continuing to refine the customer experience while embracing innovation where it genuinely adds value. This will include enhancing communication through digital tools, improving sustainability within its builds, and further strengthening its aftercare offering. And the firm has many an exciting development planned for the South East of England, each conceptualised with the same commitment to quality, craftmanship, and customer experience. Stephen concludes, “Our goal is to remain true to our traditional building values while evolving to meet modern expectations.” Company name: Abbey New Homes Contact name: Stephen Holbrook Website: www.abbeynewhomes.co.uk I AIM-Jan26110
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