10 | LUXlife Magazine - Style & Apparel Awards 2022 Best Designer Apparel & Footwear Company - South Africa Luxury and quality are at the heart of the products that the Europa Art Group offer their clients. With a dazzling array of premium brands just waiting to be explored, it’s little wonder that the team has been recognised in the Style and Apparel Awards 2022. We take a closer look at precisely what is on offer from this incredible team, and explore precisely why they have gained such an impressive following. Established in 1974, the Europa Art Group has been built on the values of style, sophistication and a passion for accessories, apparel and exquisitely crafted footwear. Since opening their doors, the team’s reputation has become without parallel throughout the fashion industry, allowing them to earn a place on the international stage as a world-class fashion and lifestyle house. Whilst fashion is a worldwide business, the team’s aim has always been to bring global and international labels to the local markets of Southern Africa, as well as the African region as a whole. The vision is one which goes beyond the bounds of fashion, but explores the power and impact that fashion can have on our society as a whole. It goes without saying that luxury apparel has the potential to transform society, and the holistic approach of the Europa Art Group aims to tackle inequality and end the marginalisation of individuals and groups. These ambitious aims have been with the business since its humble beginnings as a family-led enterprise. Now, it has grown into an industry leader, but this was far from guaranteed at the start. What the team had, first and foremost, was strong values and it is these values that have brought the team such amazing success over nearly five decades. When people turn to the Europa Art Group, they turn to a business which houses 30 international designer brands. All of these have been chosen, not purely because of their sartorial elegance, but because they share the Europa Art Group values of quality, sustainability, strong ethics and community outreach. As a style authority, it will come as little surprise to many that fashion connoisseurs adore the work done by the team. The team do no thrive by purely taking on international fashion, however. They are pioneers in their own right. The Europa Art Group was behind the first flagship Karl Lagerfeld store in sub-saharan Africa. This brand has long been known for its cutting-edge fashion innovation and Karl Lagerfeld's unique archive designs. The Europa Art Group also houses handcrafted footwear and accessories for both men and women, with a reputation for leather footwear in particular. The product offering has been designed in order to be multi-LSM applicable, which makes luxury not only aspirational, but accessible and attainable too. A visit to a Europa Art Group store will reveal a staffwho are always able andwilling to help.With a commitment to the omni-channel customer experience, a great deal of pride goes into ensuring that customer service is at the forefront of everything that the team do. Standards are not allowed to slip anyway, whether they visit a brick-and-mortar store or buy online. To achieve this, staff are equipped with every tool they need to provide an experience that is as luxurious as the products on offer. It’s not just products that make for a luxury business. The Europa Art Group has thrived not just because its products are without parallel, but because the team have paid attention to every part of the process. We celebrate their amazing success, and cannot wait to see what the team do in the future. Company: Europa Art Group Name: Melina Lambrakis Email: [email protected] Web Address: https://www.europaart.co.za/ Pictured from left to right: actress and South African Personality- Pearl Thusi, Executive Director Melina Lambrakis and Nigerian Fashion Personality- Swanky Jerry.
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