Style and fashion have become far more personalised and bespoke over the last decade, with new options entering the global market every day. Spearheaded by Creator and Founder Alison Lumbatis, Outfit Formulas® has become a notable presence in the space. Following the company’s success in the program, we spoke with Alison to find out more about its incredible history and paradigm-defining reputation. Most Inclusive Style Community - USA generous with their feedback and have been so kind and supportive over the years. It's critical to us that our members always feel seen and heard by our team.” Alison understands that this community has allowed the company to navigate significant challenges over the last decade or so, as the industry underwent (and continues to undergo) changes in terms of customer behaviours and expectations. “Over the last 10 years we've had to adapt to the intensity of the fast fashion industry and incessant consumerism marketing. It was one of the reasons I started offering outfits guides back in 2014. I felt overwhelmed by the pressure of looking like the women on social media who were constantly buying and sharing perfectly planned outfits. The nonstop shopping and the cost of it all just felt like too much to keep up with and I knew there had to be a better way,” Alison adds. With that perspective and drive in mind, the future of Outfit Formulas® relies on increasing its already colossal presence in the industry, as well as capitalizing on the growth it has already achieved. “We invested a lot of energy last year putting the right team structure in place and clarifying our brand messaging to set us up for success this year. We've set lofty goals for the next five years and our team is laser focused on making Outfit Formulas® a household name and a way of life for all women. We've just recently added a monthly subscription offer to our catalogue and will be including color palette guides with our seasonal guides starting this spring. Additionally, we have an exciting project on the technical side in the works, slated to release late 2023. The future is bright, and we are excited to see what comes next!” Alison Lumbatis is an entrepreneur, best-selling author and empowerment influencer. She’s attracted an audience of millions to her Get Your Pretty On® blog and has served over 100,000 women through her personal styling program Outfit Formulas® – the #1 online capsule wardrobe program in the world. Company: Outfit Formulas Name: Alison Lumbatis Email: [email protected] Web Address: http://outfitformulas.com Address: 2450 Lakeside Parkway, Suite 150-1029, Flower Mound, TX, USA 75022 ommunity is crucial in today’s ever online world. Meeting people with similar interests and views has never been easier with the tools available today – and yet, relatively few businesses pursue building a true community around a brand. That cannot be said for Outfit Formulas®, which has endeavored to cultivate a community that can truly be described as inclusive – it’s the heart of the company, in every way. Alison explains the importance of community in her opening comments: “Our goal is to make style easy. We accomplish this by teaching women of every age, size, and shape the fundamentals of building a closet they love. After years of putting everyone else first it's not uncommon for women to feel unsure of their style or insecure about themselves, but we believe everyone deserves to love themselves just as they are right in this very moment. By offering an inclusive and supportive community, providing an easyto-follow framework and empowering our members to (re)discover their best self, Outfit Formulas® is an industry leader in the personal style space.” Ultimately, there’s no better example of the strength of a community nurturing a company than Outfit Formulas®. From the outset, Alison knew she wanted to create a place for others that felt safe and fostered support and collaboration. “We set the inclusive and supportive tone of our community very early on and they are truly the cornerstone of our success. We always say our members come for the style but stay for the community. By upholding this safe space and fostering a commitment to our community guidelines, our members are willing to be honest and vulnerable in sharing with our community. We include them as much as possible when creating new guides or exploring new product ideas. Our community is C “Much like combining the ingredients from a recipe to create a meal, an Outfit Formula is a combination of pieces to create a complete look. It’s like meal planning for your closet!”
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