Style and Apparel Awards 2023 | 7 items and greetings cards, and the company’s partnership with Annie’s chosen charity, the Future Dreams House, has inspired the Pink Ribbon Collection, with 50% of all proceeds from pieces purchased in this line going directly towards aiding the fight against breast cancer. Across her designs, a great deal of Annie’s inspiration for her designs come from the island of Bali, where she spends most of the year. Magic and beauty are synonymous with Bali, and the culture, flora, and fauna all contribute to her final designs, as too do the unique colours and patterns that can be found across the island. As Annie explains, “design is in my blood, having previously worked as designer, painter, and creator of personalised children’s pictures prior to introducing jewellery as a new product offering.” Coming from a business background of successful entrepreneurs, Annie knew she had what it takes to succeed, and although the road ahead has not always been smooth, she has vowed never to look back. When it comes to its clients, Annie Haak Designs is constantly aiming to improve the experiences of its customers, “from the moment they land on our website to receiving their order”, as Annie explains. Some of the proudest moments had by the company are when it receives feedback and testimonials from clients that recognise the stellar service, product quality, and love that goes into each and every piece. This all starts with the company staff, which, for Annie, “are the business.” Annie is proud to say that more than 70% of the team have worked with her and for the brand for years. When new talent is sought out, they are selected for not only their skills and values, but also their passion, loyalty, and ambition. As for managing market developments, style is a consistently important element in the fashion market, and this is something that Annie and the team know that they do well. In terms of adapting to trends, the team remain abreast of innovations or shifts regarding semi-precious stones, pearls, mixed metals, and charms, and while this continuous pursuit of excellence may be endless, the team are confident in their ability. As Annie puts it, “we are ‘on it’ constantly.” This includes the company’s present expansion of its Wedding Collection, something it is incredibly excited about. Looking to what the rest of 2024 is set to hold, Annie explains, “2024 will be a very exciting year full of new ventures and projects, these are mostly website implementations in order to enhance our customer's journey but also hopefully reaching out to new audiences via other platforms such as TV...” One particular initiative that is also aiding the company as it navigates the future of the industry is its partnership with Greenspark, which plants trees and recycles plastic bottles for every £50 order that is placed through the company’s website. Finally, the company is looking at potentially designing pieces with increased personalisation offerings, and maybe one day expanding into wholly bespoke jewellery offerings. Over the course of her career, Annie Haak has leveraged a nearly tragic experience to her advantage, creating something that is truly special and distinctive within the jewellery industry. Through Annie Haak Designs Ltd, jewellery has been created that is not only inkeeping with the fashion, but timeless and enduring. We wish Annie, Annie, and everyone working at the company the best of luck for the future and are excited to see what new designs and pieces the team come up with over the coming years. In closing, Annie tells us, “winning [this] Luxlife award is a huge honour and a very proud moment for all of us at AH HQ!” Contact Details Contact: Christina Gritsopoulou Company: Annie Haak Designs Ltd Web Address: https://www.anniehaakdesigns.co.uk/
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