factor to boot, some of the styles that can be achieved are extraordinary and include the timeless charms of the Old European and Rose cuts. While its ethically sourced gemstones and antique diamond services already position Diamondrensu in a unique position in the industry, its distinction is further apparent through a custom design service, whereby clients can be involved in the designing and construction of their own unique piece, from the outset through to the finished product. This five-fold process begins with a sketch, which serves as the first, and arguably most important part, of the jewellery making journey. From here, the sketch is converted into a graphically generated image complete with the proper measurements, with the team using 3D CAD to give themselves and a client an accurate depiction of what the finished product will look like. Once all of the relevant scans have been completed, the image is turned into a wax model, and any minor settings that need to be done are done so here. Across this process, the wax has to be healthy and the deign precise, as this is the only way to ensure that the next step, casting, is done to the highest possible standard. When the wax model is ready, a casting tree that consists of several identical wax models is made, before the casting is carried out. It is important for the team to perform a quality check at this point, as once the stones are set any defects can not be changed. The final step is setting and polishing, a process that can take a team several hours to get right, with the stones being set and held for a lifetime. The handcrafted nature of these custom design offerings extends to all of the pieces for sale, with each being afforded the uppermost care, attention to detail, and unrivalled craftsmanship, something increasingly rare in today’s mass-produced, technology-driven world. Ankit tells us, “this commitment to traditional techniques combined with modern design sensibilities results in pieces that are both contemporary and timeless.” Although handcrafted products are increasingly rare, the emphasis consumers place on sustainability is not, and for Ankit, the company’s eco-friendly practices, “resonate with a growing segment of consumers […] mindful of the environmental impact of their purchases.” On top of all this is a series of methods adopted by the firm in providing its clients with the best possible service across the board. The first element is an emphasis on quality, something that Ankit describes as “paramount.” Found across every aspect of the company’s operations, quality is omnipresent at Diamondrensu, seen from the rigorous checks through to faultless customer service. This ties in nicely with the second and third elements of this process, the providing of a personalised customer experience and exceptional customer support, respectively. This is something that has only been made possible by a dedicated team of employees, who are happy to guide clients every step of the way and answer any questions. Listening and responding to feedback and adopting a culture that prioritises adapting and striving for better has proven key, with the team actively seeking feedback from customers. As Ankit tells us, “this input is essential for continuous improvement, helping us to refine our products and services and better align with our clients’ needs and expectations.” The final element of this all-encompassing customer approach underpins the company’s dedication to its customers, as it involves a rarity in the industry, an after-sales service. Ankit explains, “we provide comprehensive after-sales services, including maintenance, repairs, and adjustments, to ensure the longevity and satisfaction of each purchase.” With exceptional lab-grown diamond engagement rings and jewellery of the highest quality, Diamondrensu’s unique designs and dedication to its clients, the environment, and ethical practice make it a worthy winner of this award, celebrating both its morals and its exceptional pieces. We congratulate Ankit Nadoda and the rest of the team for their hard work, dedication, and success, and are excited to see just how much the company continues to grow over the coming years. Contact Details Contact: Ankit Nadoda Email Address: [email protected] Company: Diamondrensu Web Address: https://diamondrensu.com/
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