Summer 2018

6 Located in Battersea, the London Persian Rug Company possesses a striking ability to deliver unrivalled customer service to clients, alongside the highest quality of product. Within its extensive London stock locations, the firm possesses the very best in only luxury handcrafted carpets and rugs in almost every shape, colour, size and design imaginable. Paul starts off the discussion by commenting on the extensive supply that the team holds, and notes how the variety of stock that the company possesses is a significant aspect of the firm’s business, which attract clients from all over the world. “Here at the London Persian Rug Company, we have everything from massive, room sized, pure silk Persian carpets to one off antique collectable carpets, as well as soft, genuine Moroccan berber, washed out overdyed vintage rugs, and lastly striking Persian Nain. However, it does not stop there, as we also have almost everything in between. Whether a client’s project is for a grand Victorian drawing room with period features, dining area for dinner parties, a luxury hotel chain or even the deck of a yacht (yes, we have!), our collection will not disappoint.” As well as the unrivalled quality of the company’s rugs, Paul is keen to mention the fantastic customer service which the team provides to clients, and how staff are always willing to go the extra mile in order to achieve success. “Importantly, our service is second to none and our clients and interior design partners always come first. We deliver traditional old-fashioned client service and our partners expect nothing less. When working with us, clients will experience more of a completely bespoke, concierge service for finding a rug for a project, done with professionalism and discretion. For us, there is nothing which is too much hassle. Furthermore, our Home Trial service allows clients and designers to select as many rugs as they like to try in situation, and we even offer a same day service which is absolutely free of charge.” Having established his company as a leader in the design industry, Paul alludes to what qualities he believes make excellent design and designers. He is keen to highlight that those who tend to stand out in the industry are people who have a true understanding of handmade beauty. “In our opinion, excellent designers and interior designers are those who really appreciate and understand the true meaning of hand-made Oriental rugs or carpet. In our world of hand crafted luxury rugs, no two products are the same and experienced designers know this. Customising our beautiful products, we can ‘make to measure’ by request, but we rarely have to do this, as our collection is so vast. Additionally, our interior design partners almost always find several options to choose from that work on size, colour, quality and of course on client budget. Some of the most successful The London Persian Rug Company is an established British family business with a reputation of having the largest collection of luxury handmade oriental carpets, rugs and runners within the UK. We spoke to Founder, Paul Fleming as we look to gain an insight into the success of the reputable firm. Timeless Handmade Luxury 1804LU18