Summer 2019
42 May19148 A Modern Residential Estate Agency that has Thrived Through Traditional Client Services Gordon Barker are a full-service, traditional estate agency using modern techniques to provide the highest level of service, and results, for their clients. After they were named among the winners of the 2019 UK Property Awards as the ‘Leading Residential Letting Agency in Bournemouth’ we spoke to the agency’s Director, Aaron Barker, to find out more about their exceptional client services. For Gordon Barker, the key to success has been in going beyond what is expected. Of course, that is far easier said than done, especially in an industry which so crucially hinges on the complete customer experience. Nonetheless, as Aaron explains, Gordon Barker makes it seem easy, enjoying an almost faultless record amongst clients who understand that they have the experience and expertise to provide a seamless service. “Our continued development in perfecting the customer experience enables us to provide the highest levels of service for our customers and clients alike. We have found the extra mile certainly goes a long way.” This has been fundamental to their continued growth over the last few years, especially in light of the changes occurring in the industry, where the only constant is that nothing is constant. Though many of these changes are driven by technological developments, as Aaron moves on to discuss, the most challenging are the result of regulatory changes. “With the current, evolving environment not least the changes in tenant fee legislation, we are building up our services to ensure that with added costs comes even more value for our clients. Ultimately, we are forever changing and adapting to our market, our industry and the challenges facing our clients to ensure they are protected, educated and can benefit from our knowledge and experience. In an ever-changing environment for landlords of all shapes and sizes, this is vital.” To help the agency stay utterly up-to-date with the latest changes, Gordon Barker’s staff are, in turn, trained continuously. “Regular team meetings and continued team development are a contributing factor in the whole firm showing a united front when it comes to achieving the highest levels of service.” “Covering almost all BH postcodes we have the tools, the dedication and the efficiency to help our clients receive the right, and the deserved, results for them. Each client is treated with respect, and each client is treated as an individual and not just a number. Our services are regularly tailored to meet the needs of each and every client we help.” Where many of their peers and competitors have used technology to broaden their reach without, arguably, the core customer service skills to ensure continued success, Gordon Barker has worked in reverse – building the company on a platform defined entirely by client-centricity. It’s an approach that has worked wonders and has solidified the agency as a true powerhouse in the south, a position that belies their relatively small size, as Aaron concludes. “The business is continuing to grow year on year, and we continue to show that size does not matter in this industry. Every day we show that there is, in fact, a huge space for a traditional, family orientated, and service led business to thrive.” Company: Gordon Barker | sales-lettings-commercial Name: Aaron Barker MARLA Address: 343 Charminster Road, Bournemouth, Dorset, BH8 9QR, United Kingdom Website: https://gordonbarker.com/ Telephone: +44 (0) 12022 92400
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