Summer 2021

32 Mar21493 AlternativeWedding Dress Label of theYear - UK With a love for colour and the unusual, Bowen-Dryden has secured its place in the niche of Haute Couture fashion design. Wowing professionals in its industry, publications, their readers, and clients alike, it has created collections aimed at the contemporary, modern, style conscious bride, sating those who want to do their wedding differently instead of following the crowd. A fashion design company blazing a new path for Haute Couture Fashion Design, Bowen-Dryden has established itself in the Bridal industry, creating ethereal, beautiful, and exclusive bridal gowns for high profile clients. Fundamentally, it is a renowned and highly sought after brand – its collections have become known for being alternative and creative, as well as totally unique – and this has allowed it to gain significant good will in its market segment, accruing a roster of loyal clients and never failing to deliver when it comes to creating designs that enthral and inspire. Its work has been showcased at The White Gallery and the London Fashion Week. Bowen-Dryden is a company named for the leading mind behind it. When talking of Sharon Bowen-Dryden herself, and where the inspiration came from to begin the business, it all began when watching her mother work. A Couturier, ambitious individual, and extremely talented creative, Sharon Bowen-Dryden watched her mother created day dresses for royal princesses as a day job, making her a highly skilled and effective mentor for Sharon Bowen-Dryden and forever pushing their name to greater success in its industry. Thanks to this tutelage and her further education, from design and patterning to construction and corsetry, she can make anything, and work with even the strictest of client specifications. In addition, when it comes to fashion design and creation, Sharon Bowen-Dryden is renowned on an international level. She trained first and foremost at Bristol University to earn an honours degree in fashion design and illustration, which she used as a springboard to be able to reach the rest of her sector, and went on from there to her first fashion show in London – for which she received a standing ovation. This, in essence, sparked the fervour amongst London’s fashionistas to embrace Sharon Bowen-Dryden into the scene, seeing the creative potential she possessed and the ambition to put it to good use. After the success of her London fashion show, she found herself in Paris to work with some of the world’s top Haute Couture designers, working hard during this experience to improve her own knowledge and further define her own personal style, an element which is now an instantly recognisable part of her brand. Shortly after, Sharon Bowen-Dryden’s career took off in earnest as she was personally asked for by many high profile individuals, and began working for a number of incredibly prestigious people to create truly stunning pieces, such as Chloe, Thiery Mugler, Kenzo, Tokio Kumagai, Hubert Aimetti and shoes for Stephan Kelian. She even worked alongside Francois Lesage of Le Maison Lesage (L`aiguille d`or), developing embroidery patterns and intricate works for the likes of Christian Dior and Christian Lacroix. This initial roster of clients was soon joined by a multitude of red-carpet celebrities and television celebrities. Not only did this grow Sharon Bowen-Dryden’s renown, it also grew her portfolio, expanding her own capabilities and showing proficiencies across an even wider range of styles, cuts, and shapes. Nowadays, her work is often seen in glossy international magazines and is showcased all over the world, with inclusions in Brides, You and Your Wedding, Vogue, Tatler, and even lauded by high fashion and lifestyle publications such as House of Coco and Feroce. Bowen-Dryden, above all else, seeks to push the boundaries – and this boutique is excited to see where it can take its innovations in haute couture next. Company: Bowen Dryden Contact: Sharon Bowendryden Website: bowendryden.london